Category: Planning

Grab these fresh marketing innovation ideas for 2018

Our 3rd annual CMOs Leading Innovation Conference (CLIC ’17) was a huge success. We focused on helping our participants overcome innovation resistance over the 1 1/2 day confab. Our media partner from MKTGinsight created a nifty  marketing innovation ebook that summarizes each session perfectly.

For example, MKTGinsight’s Ginger Conlon shares how we opened the conference with Leon Logothetis. He challenged attendees to use kindness as inspiration for innovation. “Next time you’re creating a campaign, ask yourself, Will it help more than the bottom line?

Dorie Clark’s latest book, “Entrepreneurial You,” isn’t just for startups. Her strategies apply to CMOs and marketing leaders. Here are 3 highlights.

At our 3rd annual CMOs Leading Innovation Conference, Jeff Perkins provided our group with 7 modern marketing strategies to think like a “Startup CMO.”

Dave Knox’s new book, Predicting the Turn, is a must-read for any marketing leader whose company is facing disruption and serious competition.

Discussions around marketing ROI and KPIs are de rigeur. But they’re missing the point. Marketing leaders first need fundamental competencies in TWO areas: relationship-building and strategic insight. This post presents five questions that every leader must explore before designing a dazzling dashboard.

Low-income customers may not have a ton of money—but there are a lot of them. That’s why it’s a big mistake for membership-based subscription model organizations to overlook this group. Yet many do.

Our July guest blogger, Robbie Baxter, explains why their short-sighted marketing strategy is costing them a lot of money.

What is the first step towards designing an innovative marketing culture? Uncovering the causes of overwhelm. Here are 24 questions to eliminate marketing innovation barriers within your organization.

We live in a time where the digital revolution can undermine our trust-building efforts. Here are 3 “trust traps” leaders must avoid. This originally appeared in HuffPost.

As we see creative and digital marketing functions converge, the need for a strong creative workflow strategy is greater than ever. In this post, Alex Withers of InMotionNow outlines 3 costly creative workflow traps to avoid. He also provides some timely examples from the New York Public Library, RBO Printlogistix, and CarMax.

Whenever I approach a slot machine in Las Vegas, I allow myself a $40 “prudent risk threshold.” Such was the case at the Adobe Summit, where I netted $100 at the Wheel of Fortune slot machine within just 10 minutes of play.

Thankfully, many marketing leaders at Adobe Summit displayed a higher propensity for risk than I do, and I have some key takeaways and winning strategies to pass along (full disclosure: Adobe invited me as their guest).