When I reflect on this crazy year, my favorite moments shared one common wave: they involved acts of generosity.
April 19, 2022
Hiring an executive coach is a personal choice. Use time to build the right set of screening questions during your vetting process.
- Does this coach have a track record of ensuring that my actions, ambitions and aspirations are aligned with my company’s key goals, vision, and values?
- Can she point to measurable results from her coaching engagements (versus smile sheets)?
- Can I rely on her to help me dramatically grow my external and internal networks, or is she isolated from business communities?
Relationships trump hands-on skills as I climb the career ladder. Will she show me a way to reach beyond the “do good work” model, and help me build a dedicated team of stakeholders?
September 1, 2021
You might think that the pandemic is the true cause of many of us focusing on short-term issues and being reactionary.
But I have news for you.
For the years I’ve been advising Chief Marketing Officers and CEOs, this problem has haunted them.
Too much short-term thinking can severely limit your career as well as your best-laid marketing strategies.
In this episode, I share the screen with Dorie Clark. She is a prolific entrepreneur, professor, standup comedienne, communications coach, and Author of The Long Game.…
April 3, 2020
I recently invited Patty Lawrence to join me and discuss the essentials to small business continuity. The first two steps: 1) identify your levers within your control, and 2) quantify your BAMs (bare minimums) needed to keep marketing and serving your customers.
January 7, 2020
As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.
October 9, 2019
Remember that old adage: “Loose lips sink ships?” Well, the word
is out: the high seas battles between the trading ships known as Schwab, E*Trade
Financial and TD Ameritrade have begun. And if you are a strategic marketer,
your periscope is watching this duel closely.
Last week, these three online trading juggernauts announced commission-free trading. For some online firms, this created a single-digit hit to revenue projections. For others, double-digit dips are underway. In fact, TD Ameritrade’s stock price plummeted more than 25% in response to this bold pricing strategy….
September 27, 2019
What are the secrets to a strong CEO-CMO alliance? How can CMOs contribute more effectively and consistently to their organization’s growth agenda? Join us October 24 to find out.