Category: Planning

Remember that old adage: “Loose lips sink ships?” Well, the word
is out: the high seas battles between the trading ships known as Schwab, E*Trade
Financial and TD Ameritrade have begun. And if you are a strategic marketer,
your periscope is watching this duel closely.

Last week, these three online trading juggernauts announced commission-free trading. For some online firms, this created a single-digit hit to revenue projections. For others, double-digit dips are underway. In fact, TD Ameritrade’s stock price plummeted more than 25% in response to this bold pricing strategy….

What are the secrets to a strong CEO-CMO alliance? How can CMOs contribute more effectively and consistently to their organization’s growth agenda? Join us October 24 to find out.

Summer solstice often means that it’s time to slow down, dust off the patio furniture, and kick back. But opportunities  don’t always present themselves on our timeline, and force us to operate at sudden warp speed.

Here are 3 strategies I practiced when life “turned up the heat” – and how I will thrive in the year ahead.

The Amazon hiring machine, which promises to add
25,000 new jobs in DC the coming decade, has arrived with great fanfare. With 3.7% unemployment in our region, hiring and
retention is on every leader’s mind.

Local, smaller firms
have good reason to be are worried. Sadly, many are still in denial.

Thankfully, our
clients are thinking differently. They are being proactive and creative. They
are not following the hiring herd.

This month, our
private Marketing Leaders of DC™ discussion focused on how CMOs can dramatically improve their
ability to attract top candidates—even when Amazon is invading your space….

We have scheduled 6 months’ worth of dynamic professional development and growth  opportunities for our community. Check out our schedule, and contact me if you would like to participate in these sessions: lisa@energizegrowth.com.

Here’s a great example of engaging video content from my recent conversation with Josh Golden, VP of Creative at Yes& Agency. Enjoy this video interview. (my 2 minute segment starts at 5:17).

As the Amazon HQ2 announcement descended like a drone in Northern Virginia, I sensed the anxiety levels rise among existing (and much smaller) regional employers. They have valid concerns about the level of employee poaching that could happen in the coming decade (yes, decade).

Gratitude is an often ignored method to address employee disengagement. These 5 methods of expressing gratitude might just be the solution to retaining your best people.

As we approach 2019, it’s the perfect time to invest time in these important planning stages. I developed 8 questions to kick-start the process and thrive in the new year.

Content strategies are more exciting and abundant than ever before.

But it’s not always easy to determine the best platforms to place your bets. Which content marketing strategies provide the highest return? In this 19 minute podcast, I sit down with Pete Winick and share my experiences, and reveal my favorite platforms.

We took a moment to reflect on our two fall 2018 CMO events in DC and Atlanta, GA: The CMO breakfast with Chip Conley, and our 4th annual CMOs Leading Innovation Conference. (CLIC ’18). This is the first in a series of conference recap posts to share key learnings.