Category: Planning

Move Your Audience From Discovery to Download

Marketing leaders can no longer ignore the necessity of including mobile apps in their integrated marketing strategy. Customers browse and buy very differently than in the past. We live in an omni-channel world, and it has transformed how our businesses connect with their audiences.

The C-Suite Network just announced that they have built a group of experts to advise their members–The C-Suite Advisor Network–and I’m excited to have been invited to be part of it.

What are the missing pieces to drive stronger alignment around your integrated marketing initiatives, and what is martech’s role in that strategy? Read my 3 recommendations here.

From Volkswagen’s ongoing recovery from its emissions scandal to revelations about Wells Fargo’s fraudulent consumer accounts, 2016 hasn’t been short on corporate missteps. In certain cases, leaders immediately admitted fault and changed course. Others denied, deflected, and delayed. Here are 9 senior executives and CEOs who caught their mistakes early, and learned from them.

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Trigger events such as the U.S. election season give many of us permission to express our anger. Sometimes, that anger spills over into the workplace and permanently damages our work culture.

As a leader, how do we respond to these bursts of anger? Do we ignore these behaviors, and hope they’re just temporary?

As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio?
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As businesses continue the rapid move towards digital, more technology purchases will find a
home in the marketing organization.  In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization….

It takes a leap of faith to unplug and stop moving from crisis to crisis. Yet the rewards are many, especially when you bring that mindset to work. Yes, work.
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Many senior marketing leaders and CEOs whom I’ve met think of their lives as an “either/or” proposition. They are either relaxed and unplugged OR overworked and hyper-connected.

In our 3rd annual CMO Innovation Trends study, participants told us their two biggest challenges are 1) a lack of talent to address business imperatives and 2) effectively building a strong brand across online and offline touch points. What’s a CMO to do when resources are this scarce, yet growth is an imperative? Many turn to partnering.
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Today, partnering is often the first strategy CMOs evaluate to help their organization reach new audiences, test new products, accelerate domain knowledge or IP, expand geographically, access capital sources, and close revenue shortfalls.

Are you overwhelmed by the number of marketing innovations and software products available today?
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You are not alone. When I last counted, I discovered over 1, 400 marketing and analytics tools. How can any marketing leaders stay abreast of the latest trends that will propel their businesses forward when the rate of change is this fast?

Many of us have returned to business as usual this week. Thanks to the downtime, extra sleep, and extra meditation time, I had a huge insight: Reflection is more essential than making resolutions.
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When working with my clients, I consistently find that they are stellar at hopping from one meeting to the next.