Category: Planning

Courageous stories from our CEO and CMO communities

From Volkswagen’s ongoing recovery from its emissions scandal to revelations about Wells Fargo’s fraudulent consumer accounts, 2016 hasn’t been short on corporate missteps. In certain cases, leaders immediately admitted fault and changed course. Others denied, deflected, and delayed. Here are 9 senior executives and CEOs who caught their mistakes early, and learned from them.

Trigger events such as the U.S. election season give many of us permission to express our anger. Sometimes, that anger spills over into the workplace and permanently damages our work culture.

As a leader, how do we respond to these bursts of anger? Do we ignore these behaviors, and hope they’re just temporary? Is political upheaval truly the cause of this wave of anger, or an excuse?

The answer isn’t obvious. However, if we choose to ignore these behaviors, it’s just a matter of time until it decimates an otherwise productive and healthy workplace….

As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio?

As businesses continue the rapid move towards digital, more technology purchases will find a home in the marketing organization.  In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization.

You likely have a mix of technology-related projects, ranging from applications or systems that your team is building. These include mobile apps, content management systems, back-end data systems, hosting solutions, CRM, and analysis. …

It takes a leap of faith to unplug and stop moving from crisis to crisis. Yet the rewards are many, especially when you bring that mindset to work. Yes, work.
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Many senior marketing leaders and CEOs whom I’ve met think of their lives as an “either/or” proposition. They are either relaxed and unplugged OR overworked and hyper-connected.

In our 3rd annual CMO Innovation Trends study, participants told us their two biggest challenges are 1) a lack of talent to address business imperatives and 2) effectively building a strong brand across online and offline touch points. What’s a CMO to do when resources are this scarce, yet growth is an imperative? Many turn to partnering.

Today, partnering is often the first strategy CMOs evaluate to help their organization reach new audiences, test new products, accelerate domain knowledge or IP, expand geographically, access capital sources, and close revenue shortfalls….

Are you overwhelmed by the number of marketing innovations and software products available today?

You are not alone. When I last counted, I discovered over 1, 400 marketing and analytics tools. How can any marketing leaders stay abreast of the latest trends that will propel their businesses forward when the rate of change is this fast?

Before you cry “uncle,” remember the fundamentals of marketing innovation:

1. Innovation is defined as applied creativity. I learned this definition from Alan Weiss….

Many of us have returned to business as usual this week. Thanks to the downtime, extra sleep, and extra meditation time, I had a huge insight: Reflection is more essential than making resolutions.

When working with my clients, I consistently find that they are stellar at hopping from one meeting to the next. They have sophisticated dashboards outlining their goals and progress against those goals. Some even revel in their ability to multitask. Before they know it, their calendars are completely filled with project work and meetings….

When working with clients, I consistently find that they are stellar at setting goals and making resolutions. Some of us even revel in our ability to multi-task and complete two goals at once. Before we know it, our calendars are completely filled with tasks and meetings.
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Here’s the downside: there’s little time left to step back and observe anything.

Yet I’m certain you haven’t considered all 7 of my latest marketing plan boosters.

Some of my clients have and are moving forward with greater confidence. In fact, one CMO is on track to creating at least $15M in new business as a result of working with me on their marketing innovation framework.

In the 28-minute bonus MP3 program, you will hear some of my clients’ secrets, including:…

Why customer communication vehicles are changing, and what you need to do about it
The pitfalls of chasing unicorn growth fantasies
My take on marketers who are gorging on the millennials craze
Which “friendly ghosts of marketing past”

A few weeks ago, a doe-eyed workshop volunteer stopped me at the entrance to the crowded meditation room.

“Has anyone talked to you about our dress code?” she asked. “You see, we require you to wear white clothing from head to toe. Our teacher said that if you don’t have anything light to wear, you will have to sit out the next session and go home to change clothes. Another option is that you can buy some of our clothing in our upstairs room.”

Truthfully, I had no idea about any dress code….

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