Category: Planning

Designing Mindful Marketing Communities
September 9, 2015

Video: Designing Mindful Marketing Communities

 

Let’s talk about how we design our marketing communities. In Buddhism, we have a term called sangha. This has to do with surrounding yourself with like-minded people who support you in whatever you’re doing.

We need to find our sangha as mindful marketers. In this video, Jamie Gorski, CMO of The Bozzuto Group, and I discuss what’s worked for us over the years. Some of the points we cover include:

The importance and benefits of a peer group (for example, our Marketing Leaders of DC™  community)
Guidelines and ideas for designing your own peer communities
How surrounding yourself with champions can also make you a champion

I invite you to take four minutes to enjoy the video….

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May 14, 2015

Building a Membership Model? Avoid These 3 Common Mistakes

Last fall, at the conclusion of my “Leading the Mindful Marketing Revolution” keynote, my husband and I escaped to a private resort near El Yunque National Forest.
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Our intentions to disconnect and relax were quickly thwarted. Within a few hours of arriving at the spacious, secluded condo, the air conditioning failed. Our golf cart—our only means of transport within the expansive beach resort—broke down.…

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