Now is the perfect time to step up, reduce attrition of your best talent, and, in turn, dramatically boost brand repute. This is a marketer’s moment in the sun.
April 19, 2022
Hiring an executive coach is a personal choice. Use time to build the right set of screening questions during your vetting process.
- Does this coach have a track record of ensuring that my actions, ambitions and aspirations are aligned with my company’s key goals, vision, and values?
- Can she point to measurable results from her coaching engagements (versus smile sheets)?
- Can I rely on her to help me dramatically grow my external and internal networks, or is she isolated from business communities?
Relationships trump hands-on skills as I climb the career ladder. Will she show me a way to reach beyond the “do good work” model, and help me build a dedicated team of stakeholders?
March 22, 2022
Jason just saw five years of hard work go down the tubes.
As a CMO of a public company, he has invested five years of emotional capital and energy into team development and recognition.
Yet his team wasn’t immune to the spoils of The Great Resignation.
He just reported 47% turnover within the marketing team. Other departments weren’t proud of their turnover rates, either.
That’s turmoil in a nutshell.
How can we tame turmoil when world events swirl around us?…
February 23, 2022
We’re living in a time of marketing liminality. Some leaders feel as if they have one hand clinging to their Zoom rooms and one hand clinging to a dusty office HQ desk.
This messy middle moment is fueled by ever-changing customer expectations, dynamic workplace configurations, and high team turnover. (I started to see these challenges emerge in 2018 and published 3 posts about them here.)
There is a silver lining to this liminal marketing moment….
February 23, 2022
DEI is a topic whose time has come, yet it’s rife with complexity for marketers, communicators, and leadership teams. During our quarterly Marketing Growth Leaders™ gathering, we discussed the common obstacles CMOs need to avoid with DEI efforts.
The role of marketing leaders in shaping and implementing DEI strategy requires us to be transparent, vulnerable, and open to solutions.
We welcomed special guest Rohit Bhargava, the CEO of The Non-Obvious Company and co-author of Beyond Diversity….
January 18, 2022
Looking back at 2021, career shifting became the norm. Marketing leadership roles are abundant right now.
I’m not surprised–PwC’s 2021 Future of Work survey revealed that 65% of employees are looking for a new job. Also, in 2021, over half of my clients were either promoted or changed jobs.
Landing that new role or promotion can be very energizing. You typically have just 90 days to make your mark as an innovator, not just a doer….
November 30, 2021
When it comes to our careers and our customer relationships, the way we FEEL frames our reality.
Yet there is a “reality paradox” happening in our workplaces.
On the one hand, we are witnessing declining unemployment (now 4.8% in the USA), soaring corporate and consumer spending, and a frenetic hiring pace for marketing and CX professionals. 50% of my clients have either been promoted or changed careers in the past 22 months.
On the other hand, drug overdoses in the USA have surpassed 100,000 this year….
September 1, 2021
You might think that the pandemic is the true cause of many of us focusing on short-term issues and being reactionary.
But I have news for you.
For the years I’ve been advising Chief Marketing Officers and CEOs, this problem has haunted them.
Too much short-term thinking can severely limit your career as well as your best-laid marketing strategies.
In this episode, I share the screen with Dorie Clark. She is a prolific entrepreneur, professor, standup comedienne, communications coach, and Author of The Long Game.…