Category: Uncategorized

What planet are you from?
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Are CEOs from Mars and CMOs from Venus? Several of my clients and CMO community members think so.

Even though marketing automation, big data, and analytics tools have generated some impressive business results, CMO distrust and misalignment still lingers within executive suites. Our 2nd annual CMO Trends survey proves it….

I recently sat down with Esther Shein, a contributing writer to CMO.com (an Adobe company), to discuss highlights from my latest book. With CMOs facing a tumultuous, uncertain future, I offered some advice and strategies that my best CMO clients are applying.
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Here’s what we covered in the interview:

How top CMOs tap into their natural empathy and critical thinking abilities to guide decisions
Why it’s essential to shift from “tactical order taker” to “strategic market maker”
The two styles of CMOs, and how they relate to the CFO
How the role of the CMO has changed, and emerging trends
The #1 source of mindless marketing

You can read the entire interview here….

Author Margaret Fuller once said that “If you have knowledge, let others light their candles in it.” An illuminating annual marketing conference, HubSpot’s INBOUND14, is guiding business leaders towards an exciting new movement I call the community economy.
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While attending the conference in Boston last month, I witnessed how inbound marketing—a non-intrusive, educational approach to attract more leads and convert more leads to customers—has reached a new level of sophistication and contribution to building sustainable, customer-centric companies (full disclosure: HubSpot gave me an all access pass).

FOR IMMEDIATE RELEASE
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The SAC® Release

Amazon Now Sets the Rules for Customer Experiences and Expectations

EAST GREENWICH, RI – Mega-distributors, like Amazon.com, have permanently changed both customer experience and expectations, according to The Society for the Advancement of Consulting® (SAC).

 Higher Customer Expectations Marginalize the Competition

“Amazon is gaining incredible insights about its customers from billions and billions of transactions processed….

I recently sat down with Greg Voisen of Inside Personal Growth to discuss my newest book, The Mindful Marketer. Greg’s online podcast program provides listeners with quality interviews featuring leading authors in the field of personal development. He’s produced over 480 podcasts since 2010, and I highly regard his work. You can listen to our interview on “The Mindful Marketerhere!
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In this 32 minute podcast, you will hear:…

My viewpoint on what I coined the “Digital Intrusion Movement,”

I just returned from HubSpot’s gigantic annual marketing conference in Boston, where 10, 500 fans and customers gathered to learn the latest trends in inbound and digital marketing.
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One of my longtime friends,
MarketingZen CEO Shama Hyder, also attended. Sadly, neither of us were able to get together and compare notes. We did the next best thing: We scheduled a session debrief by phone….

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I just attended Mike Volpe’s session at Hubspot’s gigantic conference in Boston. Over 10, 000 professionals and artists convened to learn about inbound marketing, content, and media.

Here are excerpts from his “Marketing Lessons from Hubspot” presentation:…

Don’t compare yourself to your competitors; compare yourself to big media companies. 

I just returned from ADWKDC, a conference collective of top marketers, agencies, and CMOs from the DC metropolitan region. With help from my good friend and client, Jamie Gorski, I outlined strategies for “Leading the Mindful Marketing Revolution.”  She is the Chief Marketing Officer for The Bozzuto Group, a diversified real estate company headquartered in DC.
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Below you will find some key takeaways to help you refine your 2015 marketing plan, and shift your approach from tactical order taker to innovative market maker:

L to R: Andy Rudin, Tim Hill, Lisa, Lauren Howell, and Jen Kern….

The Web fosters a level of data democracy that we have never witnessed, which leads to transparency. That’s the bright side of democracy.
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Then, there is the dark side. Anyone can call themselves an expert online. In fact, you can become a globally recognized blogger within days or weeks. This spells trouble and confusion for your customers.

With one week remaining until The Mindful Marketer launch, we are getting some excellent questions about the book premise. This article gives you a sneak peek. This Author Corner piece from Palgrave Macmillan, my publisher, contains some practical advice and book excerpts.
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If you are a marketer looking for ways to evolve from order taker (tactical, often reactive program planner) to market maker (innovative, strategic thinker with C-suite clout), be sure to remember the value of the more contextual, intuitive and innovative dimensions of marketing….