Category: Uncategorized

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If you rely on technology and cross-functional teams to help you deepen customer relationships, you may want to know about my next teleconference June 12 with Andi Karaboutis, the CIO of Dell.

This is a rare, valuable offer that I rarely extend to my global community. Here’s why.

In the past year, I have discovered that in spite of the endless stream of demand creation, customer engagement, and community building offerings, technology adoption rates are still anemic….

Today, we are launching our 2nd annual CMO Trends survey to help senior marketers learn what growth opportunities and challenges their peers are facing in the industry today. And we need your help to participate in the survey so that we can gather, summarize, and deliver those insights to you.
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This survey contains only 7 questions, and requires 2-3 minutes to complete….

I was featured in The CMO Council‘s May 2014 publication, Marketing Magnified. In this post, “Big Data, or Big Disappointment?,” you can learn:
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The simple definition of big data
Common applications for big data in marketing organizations
The latest studies on big data hype
Why so much social media traffic is ignored by big data–and why you should care
The #1 skill that big data cannot replace

 …

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Chief Financial Officers are quickly becoming something akin to the CEO’s consigliere, one of the many reasons marketers need to align themselves with their CFOs.

As the former international marketing manager for one of the world’s first commercially successful PC software companies, MultiMate International, I seldom communicated with the finance team.

Instead, I focused on managing marketing programs, global partner events, and product translations, and I did my best to keep up with skyrocketing growth and media attention–I assumed keeping an eye on finances was my boss’s job….

A great breakfast discussion with Aaron Benway and Don Clarke
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It’s unanimous: The CFO is one of the most influential allies that a CMO can have, yet they are often the most underutilized. During my CMO Breakfast Roundtable last week, participants learned how to tap into the financial and strategic wisdom of their finance teams and build strong bridges of trust.

Some marketing leaders in these sectors are developing preventive (versus contingent) strategies to thrive in the emerging, ambiguous competitive landscape. Many will barely survive and compete on price; others will invent new approaches to reach customers, build patient communities, and innovate how they deliver services.
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Now is the time to explore, identify, and implement proactive marketing strategies.

This has been a difficult quarter for public relations firms, crisis communications professionals, and government officials. The mystery of the Malaysian Airlines tragedy, the ongoing Healthcare.gov outages, and GM recalls are just a few examples. It’s no wonder that we show such loathing and distrust for many institutions.
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When I filter information from my own online channels—including email, LinkedIn, private C-suite forums, Facebook—I generally feel as if I have no control of what I will find, nor what people will say about me.

This has been a difficult quarter for public relations firms, crisis communications professionals, and government officials. The mystery of the Malaysian Airlines tragedy, the ongoing Healthcare.gov outages, and GM recalls are just a few examples. It’s no wonder that we show such loathing and distrust for many institutions.
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When I filter information from my own online channels—including email, LinkedIn, private C-suite forums, Facebook—I generally feel as if I have no control of what I will find, nor what people will say about me.

I recently hosted a conversation with Jascha Kaykas-Wolff, the CMO of MindJet in San Francisco, CA. My private CMO community participated in this call. We discussed The Future of Demand Creation.
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In this session, Jascha and I shared our insights on:

5 Major Shifts affecting your demand creation strategy
Advice for CMOs to thrive in this new reality
Our favorite demand creation resources

Jascha shares his wisdom from his years of driving agile marketing innovation at Microsoft, Webtrends, and now MindJet….