Category: Videos

Marketing leaders who use firefighting as their default mode create unnecessary innovation anxiety. In this post, Lisa shares a 4 part video series showcasing Mark Levy. He steps us through the benefits of freewriting, and how it unleashes our innovation genius.

These videos expire on June 15, 2017–so enjoy them while you can!

As we see creative and digital marketing functions converge, the need for a strong creative workflow strategy is greater than ever. In this post, Alex Withers of InMotionNow outlines 3 costly creative workflow traps to avoid. He also provides some timely examples from the New York Public Library, RBO Printlogistix, and CarMax.

7 Mindful Marketing Tips (expires February 3)

As I travel the country and speak with leaders from Google, IHG, Turner, InnerWorkings, Telemundo, and others, I’m encouraged by how the mindful marketing movement has made the shift from Fringe to Main Street. It’s hard to believe that just three years ago, I leapt into the abyss of this topic, unsure how audiences would react.

It’s finally summer here in the Washington, DC region. Now is the time to schedule “innovation vacations” to unplug, reflect, and savor the great outdoors.
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Instead of asking you “what’s on your reading list?,” I’m curious to know “What’s on your watch list?”

You will find some cool videos below that we just released….

 You will also hear Guy also share his latest interests and strong opinions on the most pressing social topics of the day–including the Apple-DOJ standoff. Over the years, site Guy has endorsed my books, including “The Mindful Marketer” and “EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company.”. Guy has inspired my work for over 13 years, and is one of a handful of leaders and experts who inspire my work.
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Guy is one of the 6-7 leaders who have greatly inspired my work.

Featuring Stuart Foster, VP of Marketing of Luxury and Lifestyle Brands at Hilton Worldwide

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In his presentation at our recent CLIC’ 15 CMOs Leading Innovation Conference, Stuart Foster described his fresh new vision of targeting consumers based on mindsets, and the results this “mindful marketing” has generated at Hilton….

 
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Let’s talk about how we design our marketing communities. In Buddhism, we have a term called sangha. This has to do with surrounding yourself with like-minded people who support you in whatever you’re doing.

We need to find our sangha as mindful marketers. In this video, Jamie Gorski, CMO of The Bozzuto Group, and I discuss what’s worked for us over the years….

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There are many different strategies involved in mindful marketing, from using intentional language to designing our customer communities in a new way. It can be hard to implement all of these things in our companies at once. Where to begin?

In this video, I offer guidance in setting your mindful marketer priorities….

 
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What are some practical, everyday ways that marketing leaders can become more mindful?

That’s the question I posed to attendees during my AdWeek DC keynote. What emerged were some extremely thoughtful mindful marketing ideas that I’d like to share with you in this video.

A few highlights:

How to understand and find balance between what is meaningful, rather than just measurable…
Why peer-to-peer interaction and genuine empathy are so crucial in today’s over-“connected”

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Can we talk for a moment about our marketing habits?

During AdWeek DC, I addressed the topic of marketing habits with Jamie Gorski, CMO of The Bozzuto Group. In our fireside chat, we uncovered the most common mindless marketing habits (including some that will probably surprise you). Here’s a sampling:…

Spending too much time on immediate tasks and not enough on innovation (being an “order taker”