Marketing Guru

About Lisa

lisa-nirell-aboutMarketing may be modern. But at times it feels mindless.

That’s why Lisa’s passionate about helping CEOs and CMOs cut through the chatter, grow revenues, and accelerate marketing innovation. How does she do it? By applying mindful, strategic and pragmatic leadership and planning models that have taken her decades to discover and develop. She’s your marketing guru.

She’s also the Chief Energy Officer of EnergizeGrowth® and the founder of Marketing Leaders of DC™ and Atlanta. Innovative companies such as Adobe, Infor, Gannett/USA TODAY, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas.

Lisa contributes to FastCompany,, Forbes CMO, and HuffingtonPost. She also authored EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World.

Lisa never realized she had the innovation bug until she turned 40. (It took years of therapy and peer feedback!) Her father, Edgar Lizotte, was an inventor–he held many patents for mechanical security devices. While she will never claim to have changed the world, she’s committed to creating sustainable, customer-centric organizations and elevating the marketing profession.

Today, she finds innovation inspiration from  “unplugged” moments–open water swimming, meditation, and adventure travel with her husband, Magnus.


Lisa Nirell - Your Marketing Guru
Lisa and Craig Oldham, TESSCO

making-marketing-wavesWant to accelerate your career development, spark innovation, and grow your influence? Apply for membership to our private Marketing Leaders communities here.

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Learn more about Lisa and EnergizeGrowth®