How can a shuttle driver affect a company's valuation and brand?
In every way you can imagine.
I had the pleasure today of visiting Zappos in Henderson, Nevada. My first exposure to the Zappos Way arrived at my hotel doorstep. She drove the Zappos shuttle, and her name is Jo. Her passion for Zappos' culture and values was downright infectious.
Listen to what Jo had to say about Zappos values, and why she loves working there.
Well worth the 3 minutes.
Click to watch Jo from Zappos Video here.