Your brand is the sum total of all “touch points” and experiences that EVERYONE has when they interact with you.  Whether you lead a rapidly growing million dollar services firm or a mature, well established $14B bank, the need for branding is just as critical.

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The challenge is that it is often hard to read your own label (your brand) from

inside the bottle (your business).   …

The CEOs of Seventh Generation, Beryl Companies, SPUD, Zappos, and Jeld-Wen Development inspire me to help more companies increase their values by embodying their values.

Our business and personal values determine the way we run our lives and “how we do things” at work.  They are defined as the unique ways of being that guide our decisions, form family bonds, and define our communities.

Your values may fall into several categories, such as:
• Health and wellness
• Financial
• How we treat others (community, family, employees, suppliers, etc)
• Contribution (to community, family, planet, clients, etc.)
• Service (to community, clients, employees, church, etc.)
• Achievement
• Recognition
• Quality (products, work environment, communication style)
• Professionalism
• Fun
• Decision-making style
• Learning environment
• Sustainability

When I work with companies, I have discovered that the most effective organizations invest a significant amount of time establishing their values. …

2009 is going to be a breakthrough year for many of us. 

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The breakthroughs will not necessarily be about maximizing revenues, because getting rich is not every business owner’s ultimate dream. For some truly Wealthy Companies, improving our environment, fostering a great culture, maximizing cash flow, or creating more free time may have greater value than acquiring more material goods….

For more information about “The Wealthy Business Blog”, please contact:

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Lisa Nirell
www.EnergizeGrowth.com
email
619-889-5422

Welcome! In short, this blog is intended to help you expand
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your sense of well-being as a leader while you expand your company’s wealth.

The Dalai Lama reminds us of “the profound interdependence we all
share with one another. The more we care for the happiness of others, the greater
our own sense of well-being becomes.”…

Membership in the growth company club has its privileges.

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You may have been inducted for a number of reasons. Perhaps you invented a breakthrough product while your competitors were asleep at the wheel.  Or you are really adept at expanding a loyal client base.  Whatever the reason, it feels good to call the shots and to have completed the startup phase of your business….

Today, I had a great experience and I just had to share it with you.

Here’s some brief background.  I have been struggling with improving my website page rankings for a while.  I decided to interview a few independent Search Engine Optimization (SEO) consultants to determine who could help me.

One of the SEO candidates lives close to me in Bend, Oregon. We sat down together and he asked me some very key questions that NO other SEO consultant had ever asked me:

1….

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…

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…