I am pleased to include Ardath Albee’s latest commentary and prognostications on the future
of B2B marketing. Her insights into B2B marketing content and strategies is commendable. Enjoy and share your feedback here.
There are a few things bugging me that I'd like to air out. Over the last few months, I've seen and experienced some things that make me wonder if B2B marketing is evolving or stuck in the mud and applying old thinking that no longer works in a new context.
Here are some examples: