Tagged: Andi Karaboutis

I just spent an hour asking Andi Karaboutis, CIO of Dell, learning about “What the CIO Wants the CMO to Know.”
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Here is what we covered:

5 biggest sources of tension between CIOs and CMOs
How Dell has overcome this tension
Hot productivity tools and planning models to engage internal and external customers
Andi’s advice to CMOs

If you would like to hear the entire discussion and receive an executive summary of the program, join our Making Marketing Waves™ community….

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If you rely on technology and cross-functional teams to help you deepen customer relationships, you may want to know about my next teleconference June 12 with Andi Karaboutis, the CIO of Dell.

This is a rare, valuable offer that I rarely extend to my global community. Here’s why.

In the past year, I have discovered that in spite of the endless stream of demand creation, customer engagement, and community building offerings, technology adoption rates are still anemic….