Tagged: B2B marketing planning

As a marketing leader, are you feeling pressure to drive higher top line revenues, yet lack the authority and influence to make it happen?

I love discovering fresh ideas that can help B2B marketers can align more tightly with Sales. Our guest blogger of the month, Lisa Magnuson, describes the power of “Win Themes.” Her clients have experienced success with this model.

Keep reading, and be sure to download the Win Themes tool.

As you complete your marketing plans for the 2nd half of the year, consider these fresh ideas.

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I was just featured on Cincom’s Expert Access Radio. What a fun show! Hosts Jay McKeever and Liz Harter kept things lively. Listen to this 42 minute replay and learn:…

The only two options you have when your company’s “honeymoon phase”

I was just interviewed by Chicke Fitzgerald, Founder of the Executive Girlfriends Group.

Feel free to listen to this conversation to hear:

 

Why the definition of wealth has shifted in the past decade
Why most business executives feel drained when it comes to marketing and planning – and how to get unstuck
Four G.R.O.W. strategies that will help your B2B business thrive in these volatile times

 

Click here to download (39 minutes)….

I recently met Jill Konrath, the founder of Selling to Big Companies and author of the book with the same name.

SellingToBigCompanies

I haven't met a sales powerhouse like Jill in a long time, and had to share my experiences with you.

What I most appreciate about Jill's book, "Selling to Big Companies," is her practical, no-nonsense view on selling to decision makers in today's understaffed, overstressed organizations. 

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