Tagged: big data for CMOs

I was featured in The CMO Council‘s May 2014 publication, Marketing Magnified. In this post, “Big Data, or Big Disappointment?,” you can learn:
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The simple definition of big data
Common applications for big data in marketing organizations
The latest studies on big data hype
Why so much social media traffic is ignored by big data–and why you should care
The #1 skill that big data cannot replace

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