Tagged: blog strategies for CMOs

I just returned from HubSpot’s gigantic annual marketing conference in Boston, where 10, 500 fans and customers gathered to learn the latest trends in inbound and digital marketing.

One of my longtime friends, MarketingZen CEO Shama Hyder, also attended. Sadly, neither of us were able to get together and compare notes. We did the next best thing: We scheduled a session debrief by phone. We wanted to be sure that our clients did not miss out on key trends and announcements at this important marketing conference….

CMOs are experts at promoting their companies’ brands–but not always their own.