Tagged: business consulting firms

I just returned from ADWKDC, a conference collective of top marketers, agencies, and CMOs from the DC metropolitan region. With help from my good friend and client, Jamie Gorski, I outlined strategies for “Leading the Mindful Marketing Revolution.”  She is the Chief Marketing Officer for The Bozzuto Group, a diversified real estate company headquartered in DC.
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Below you will find some key takeaways to help you refine your 2015 marketing plan, and shift your approach from tactical order taker to innovative market maker:

L to R: Andy Rudin, Tim Hill, Lisa, Lauren Howell, and Jen Kern….

With one week remaining until The Mindful Marketer launch, we are getting some excellent questions about the book premise. This article gives you a sneak peek. This Author Corner piece from Palgrave Macmillan, my publisher, contains some practical advice and book excerpts.
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If you are a marketer looking for ways to evolve from order taker (tactical, often reactive program planner) to market maker (innovative, strategic thinker with C-suite clout), be sure to remember the value of the more contextual, intuitive and innovative dimensions of marketing….

Magnus and I lived in Southern California for 10 years. Now a D.C. area resident, I pine for that moderate coastal climate as the oppressively humid summers start to take hold.
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My “California Dreaming” became a reality this week, when I joined my husband for a quick getaway. Since I can work from any location, I bring my laptop, hunt for good WiFi, and get down to business adroitly.

font-size: 16px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; background-color: #ffffff;”>As a Washington, D.C., suburbanite, I can confidently say that politics can cause unexpected changes overnight. Political, cultural, and atmospheric winds blow erratically. Much like I described in my previous FastCompany post, the chief financial officer role has followed similar patterns, and modern marketers should proactively embrace those changes to avoid gale-force winds in their careers….

Last week, I attended a marketing happy hour, hosted by MarketingProfs and Oracle/Eloqua.
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After a fine glass of Oregon Pinot Noir, I had an epiphany. In spite of the hoopla around the benefits of content marketing and predictive analytics for today’s modern marketers, and Oracle/Eloqua’s steady stream of acquisitions, nothing replaces the power of the “human cloud.”

I am pleased to include Ardath Albee’s latest commentary and prognostications on the future

of B2B marketing. Her insights into B2B marketing content and strategies is commendable. Enjoy and share your feedback here.

Albee,Ardath375

 

There are a few things bugging me that I'd like to air out. Over the last few months, I've seen and experienced some things that make me wonder if B2B marketing is evolving or stuck in the mud and applying old thinking that no longer works in a new context.

Here are some examples:

In my previous post, I shared the most common obstacles to implementing your business development and growth plans.  Now that you have identified these saboteurs, and you have chosen to rally your most trusted advisors to keep you on track, how will you use their time wisely?

The EnergizeGrowth® Plan Review Process will help.  I have led over 100 plan reviews in the past decade using this approach.  Benefits far outweigh the time and effort you will invest….

As you approach the end of the first quarter of 2011, your growth plan and marketing activities are well underway.  How will you keep them fresh and relevant?

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Launching and implementing your growth plan entails risks.  Plans often expose underlying conflicts within the organization. It may disrupt the status quo, the ways decisions are made, and strain the most established relationships among key players….

Solution-dart Our last two posts, The Secret Life of Customer Advisory Boards, Part 1 and The Secret Life of Customer Advisory Boards, Part 2, showcased the definition and design of customer advisory boards. Let’s say you succeeded in these first two steps in your CAB strategy: Design and Recruitment. How can you keep the CAB vibrant for years to come?

In our previous post, we presented the common definition and traits of an effective CAB. If you have determined that a CAB is right for you, these nine strategies will help you design the right program for the right customers.