Tagged: business development career

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If you rely on technology and cross-functional teams to help you deepen customer relationships, you may want to know about my next teleconference June 12 with Andi Karaboutis, the CIO of Dell.

This is a rare, valuable offer that I rarely extend to my global community. Here’s why.

In the past year, I have discovered that in spite of the endless stream of demand creation, customer engagement, and community building offerings, technology adoption rates are still anemic….

I was featured in The CMO Council‘s May 2014 publication, Marketing Magnified. In this post, “Big Data, or Big Disappointment?,” you can learn:

The simple definition of big data
Common applications for big data in marketing organizations
The latest studies on big data hype
Why so much social media traffic is ignored by big data–and why you should care
The #1 skill that big data cannot replace

 

 …

A great breakfast discussion with Aaron Benway and Don Clarke
It’s unanimous: The CFO is one of the most influential allies that a CMO can have, yet they are often the most underutilized. During my CMO Breakfast Roundtable last week, participants learned how to tap into the financial and strategic wisdom of their finance teams and build strong bridges of trust.

Now in its third year, my CMO Breakfast Roundtables dive deeply into the strategic opportunities today’s marketing leaders face….

Last week, I attended a marketing happy hour, hosted by MarketingProfs and Oracle/Eloqua.

After a fine glass of Oregon Pinot Noir, I had an epiphany. In spite of the hoopla around the benefits of content marketing and predictive analytics for today’s modern marketers, and Oracle/Eloqua’s steady stream of acquisitions, nothing replaces the power of the “human cloud.”


 

 

Targeted, thoughtful networking with live humans trumps technology….

It takes a leap of faith to unplug. Several senior marketing leaders and CEOs whom I have met think of their lives as an “either/or” proposition where they are either relaxed and unplugged, OR overworked and hyper-connected. Today,  I believe it’s about living a “both/and” life. We are human beings, not human doings.
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I just attended the Washington Women’s Leadership Initiative conference, and spent some time discussing this topic with HuffingtonPost CEO and best selling author, Arianna Huffington.

In this 18 minute podcast, you will learn:

How marketing leaders can alleviate the dysfunction between their department, the sales team and the executive board
The new competencies marketing leaders must adopt
How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving

Thanks to Rain Today’s Michelle Davidson for the podcast.

Share my latest research on 2013 CMO trends, success stories, and recommendations.

I’m pleased to showcase Bill Lee’s recent Harvard Business Review post on the power of building customer communities. Bill’s breakthrough ideas align with my previous posts on the power of spearheading customer advisory councils. Enjoy the post.

Lisa Nirell outlines trends to watch from “The Challenger Sale,” and what B2B marketers can apply from their research.

As the role of marketing continues to evolve at breakneck speed, here are four leadership constants to guide you.