Tagged: business development consulting

Ever wonder how some companies stand head and shoulders above their competitors–even though they operate in a highly competitive, if not commoditized, market sector? My clients and I found some answers on
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December 2.

I hosted our 10th private CMO reception in Bethesda, MD entitled “Customer Community is the New Marketing–Are CMOs Ready?”…

Are you a VP of Marketing or a CMO located in the Mid-Atlantic region?

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If you are, you’re invited to a private CMO Discussion Group and Wine Reception entitled “Customer Community is the New Marketing: Are CMOs Ready?” The session happens on December 2 at Cesco Osteria in Bethesda, MD from 5:15-7 pm.

I just returned from ADWKDC, a conference collective of top marketers, agencies, and CMOs from the DC metropolitan region. With help from my good friend and client, Jamie Gorski, I outlined strategies for “Leading the Mindful Marketing Revolution.”  She is the Chief Marketing Officer for The Bozzuto Group, a diversified real estate company headquartered in DC.
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Below you will find some key takeaways to help you refine your 2015 marketing plan, and shift your approach from tactical order taker to innovative market maker:

L to R: Andy Rudin, Tim Hill, Lisa, Lauren Howell, and Jen Kern….

With one week remaining until The Mindful Marketer launch, we are getting some excellent questions about the book premise. This article gives you a sneak peek. This Author Corner piece from Palgrave Macmillan, my publisher, contains some practical advice and book excerpts.
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If you are a marketer looking for ways to evolve from order taker (tactical, often reactive program planner) to market maker (innovative, strategic thinker with C-suite clout), be sure to remember the value of the more contextual, intuitive and innovative dimensions of marketing….

Do you consider yourself an agile marketer?
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I am not referring to the study of agile marketing processes and techniques (although these are compelling, contemporary methods worth studying, as mentioned
in a previous post and in my newest book). I mean a marketing leader who applies rapid learning and critical thinking approaches to make informed choices, deepen customer and peer relationships, and deliver high-impact marketing programs….

font-size: 16px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; background-color: #ffffff;”>As a Washington, D.C., suburbanite, I can confidently say that politics can cause unexpected changes overnight. Political, cultural, and atmospheric winds blow erratically. Much like I described in my previous FastCompany post, the chief financial officer role has followed similar patterns, and modern marketers should proactively embrace those changes to avoid gale-force winds in their careers….

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If you rely on technology and cross-functional teams to help you deepen customer relationships, you may want to know about my next teleconference June 12 with Andi Karaboutis, the CIO of Dell.

This is a rare, valuable offer that I rarely extend to my global community. Here’s why.

In the past year, I have discovered that in spite of the endless stream of demand creation, customer engagement, and community building offerings, technology adoption rates are still anemic….

A great breakfast discussion with Aaron Benway and Don Clarke
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It’s unanimous: The CFO is one of the most influential allies that a CMO can have, yet they are often the most underutilized. During my CMO Breakfast Roundtable last week, participants learned how to tap into the financial and strategic wisdom of their finance teams and build strong bridges of trust.

Last week, I attended a marketing happy hour, hosted by MarketingProfs and Oracle/Eloqua.
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After a fine glass of Oregon Pinot Noir, I had an epiphany. In spite of the hoopla around the benefits of content marketing and predictive analytics for today’s modern marketers, and Oracle/Eloqua’s steady stream of acquisitions, nothing replaces the power of the “human cloud.”

By March Guest Blogger, Luc Vezina, CEO of Vanilla Forums
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When you think about a customer community you might think that it’s just a way for your company to try to cut customer support costs. You might also be worried about how an open forum can expose too much.

When done right, a customer community can be much more than that….