Tagged: buyer personas

It takes a leap of faith to unplug. Several senior marketing leaders and CEOs whom I have met think of their lives as an “either/or” proposition where they are either relaxed and unplugged, OR overworked and hyper-connected. Today, I believe it’s about living a “both/and” life. We are human beings, not human doings.
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I just attended the Washington Women’s Leadership Initiative conference, and spent some time discussing this topic with HuffingtonPost CEO and best selling author, Arianna Huffington.

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Are your lead conversion rates missing expectations? Are salespeople and customers pressuring you to create and deliver more engaging content?

If you answered “yes” to any of these questions, it just might be time to break some old habits—such as providing ho-hum content and events.

Think about Breaking Bad’s lead writer and creator, Vince Gilligan, for a moment….