Tagged: CA Technologies

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Are your lead conversion rates missing expectations? Are salespeople and customers pressuring you to create and deliver more engaging content?

If you answered “yes” to any of these questions, it just might be time to break some old habits—such as providing ho-hum content and events.

Think about Breaking Bad’s lead writer and creator, Vince Gilligan, for a moment….

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In marketing as in life, simply breaking your bad habits isn’t enough. You have to replace your former ineffective habits with new, more productive ones.

Here’s how:

1. Set your intentions for creating the content.

Kathy Meara, Content Marketing Manager for CA Technologies, is very clear about the purpose of CA’s webcasts….

Because marketers have more in common with Walter White than they might realize.