Why does this topic matter? Because I am witnessing how generative AI and efficiency pressures are plunging CEOs, CMOs and market leaders into a pile of misaligned teams, missed deadlines, and competing priorities.

AI has forever changed how we innovate and collaborate. Move your 2024 growth strategies forward faster at CLIC ’24, happening May 1-2 in New York.

January is the ideal time to kick start question #6 in my list of Mindful Questions: Ten years from now, what is one thing you will regret if you do not learn or do it now?

Our 2023 Beacon Award recipient, Amy Kellinger, is someone you would love to know. She’s Blackbaud’s VP of global demand gen and event marketing–and an inspiration to our global community.

Making room for the messiness of marketing innovation needs to happen before anyone can perform—or your organization can transform.

Our theme – “The Innovation Songbook” – will help you craft new strategies to outpace competitors, think more strategically, and thrive in the year ahead.

Collaborative, cross-functional planning requires us to explore new growth strategies. Those strategies should fulfill three guiding principles: they must boost the bottom line, align with our core values, and drive predictable 2023 results.

Many promising marketing innovations never see the light of day because we do not fully understand the importance and timing of the idea incubation process. Naming your idea, then allowing ample time for testing and idea sharing, are essential steps in any innovation cycle.

Marketing innovation is about applying creativity to improve your stakeholders’ condition. It requires us to challenge our established beliefs and assumptions. It often also demands that we learn from our past as a way to inform our future.  We often need to set aside the past, and begin with a clean slate. This process helps us design an empowering narrative to guide us forward. It bolsters our resilience.

That’s the underlying theme of our 6th annual CMOs Leading Innovation Conference (CLIC ’22): “Growth Curves Ahead: The Resilient CMO.”
We’re gathering in historic Charleston, South Carolina at the International African American Museum….