Membership in the successful company club has its privileges. However, with those privileges comes responsibility and the need for a more acute sense of the world around you.
You may have been inducted for a number of reasons. Perhaps you invented a breakthrough product while your competitors were asleep at the wheel. Or you are really adept at expanding a loyal client base. Whatever the reason, it feels good to call the shots and to have completed the startup phase of your business.
At this stage, it is only natural to wonder what you could ever gain from reading yet another post on marketing and planning. You have already learned all the hard lessons, right?
Maybe not. You may be setting yourself up for a painful bailout.