Tagged: competitive strategy

In her new book, Adrian C. Ott summarizes the new 24/7 customer when she says “For innovators and marketers it is not about the TIME value of money; it is about the MONEY value of TIME.”

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This contemporary study of customer behavior in a time deficient world will expand your perspectives on strategic positioning and selling….

AMBULANCE Your business is a living organism – something that has potential to grow and thrive long after you’ve played your role in it. Yet many firms are still smarting from a very tough recession, and feel like they are on life support. The “new normal” has accelerated industry consolidation, longer sales cycles, fee pressures, and tight credit. If you are a seriously growth-oriented B2B company, what can you do to ensure that you swiftly return to wealth creation mode?

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You may blame today’s services growth challenges on the “new normal.” Yet many services firms are thriving in spite of tight credit, cost-conscious clients, and escalating competition. What do they have in common? A practical, easy to understand growth plan and a system for consistently promoting their brand. 

Do you have a similar blueprint to succeed and thrive… or are you leaving your fate in the hands of a few good clients to keep your teams billable?

In my book, I give you some guidance on the four dimensions of defining your ideal client. I have discovered an additional dimension to consider adding to your list: “Level of Chocolate Addiction.”

One of my clients, John Courtney, recently visited Helsinki, Finland with his family. John is the President of NextJob, and a fellow chocolate fan. Having just returned from a client engagement in Helsinki, I could not help myself but rave about Finland’s native Fazer confections….

I had the pleasure of connecting with Dan Schawbel last week. He is the genius behind the #1 job blog by CareerBuilder in 2008-2009. FastCompany dubbed him "a personal branding force of nature."

Dan wanted to know more about my book, how leaders manage rapid growth, and some of the best ways for B2B companies to stay connected to customers and partners.

If you are in the process of hiring more professionals, or are personally seeking a new position, check out his blog….

News You Can Use: The IMF projects global growth will reach 4 1/2% this year. The recovery is underway, especially in the U.S., Canada, Brazil and China. What one thing can you do differently NOW to leverage this positive trend? (P.S. “status quo” is not a viable option)

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Here is the research summary: http://www.imf.org/external/pubs/ft/survey/so/2010/RES070710A.htm

 …

Several months ago, Chip Conley and his investors faced a fork in their growth plan.

Conley, the CEO of Joie de Vivre Hotels in San Francisco, California and three-time business author, witnessed competing hotels facing potential foreclosure. According to Trepp LLC's Foresight Analytics,  about $5.6 billion in securitized mortgages tied to hotels is coming due this year and next, and 27.8% cover properties that are now estimated to be worth less than their mortgage alances. Analysts are forecasting that the hotel industry will not regain its full strength until 2013.

Conley had some tough choices ahead. He could either choose to stay small, ignore the pressure to bring in more partners to cover the difference (a form of benign neglect), default on a few properties, or attract more capital from new investors to fuel growth and acquire distressed properties. Ultimately, he and his team agreed to sell a majority stake in JDV to Geolo Capital and pursue the latter option.

I had the pleasure of meeting Conley this month, and how he intends to thrive amidst a dismal industry shakeup.

If you lead a company that is facing debt problems, limited access to capital, a critical growth crossroads, or a combination of all three, invest 17 minutes to hear Chip's sage growth advice.

I just returned from a high-octane vacation and business networking trip to the Washington, D.C. area. What a breath of fresh air! After having spent the past few years as a resident of Central Oregon – an economically challenged (read: depressed) community, I was excited to discover a vibrant,  affable business community that has weathered the economic storm:  Alexandria, Virginia.

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During my interview with Alexandria Chamber of Commerce‘s CEO, Tina Leone, I learned:

 …

“Lisa, congratulations on launching your book.  I have a book that I want to write, but I just can’t seem to finish it.”

Have you caught yourself saying that to your author friends? Is Chapter One sitting in your desk drawer gathering dust?  Don’t feel badly–you are not alone.

Photo courtesy of Don
 
If I was given a dime for every time someone has told me that they have a burning desire to write a book, I would be a multi-millionare….

My husband and I are enjoying a week filled with networking, socializing and house hunting in the Washington, D.C. area. We are also excited about celebrating Independence Day in our nation's capitol.

What strikes me is the dogged dismissal towards the recession among the local business leaders.  I attended an event hosted by the Alexandria Chamber of Commerce on Tuesday. And the positive outlook was downright infectious. 

Some of you may think that the D.C. metro area economy resembles a bubble. I am about to prove you wrong.

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