I just spoke at the High Rock Marketing Summit in Maryland, hosted by High Rock Studios. Over 250 entrepreneurs and nonprofit executives participated, and learned about the most effective ways to win the hearts and minds of their communities.
My keynote session, entitled: “All The Right Moves: The New Rules of the Marketing Dance,” covered these key points:
1. Today’s buyers are dancing freestyle. They don’t want to be led. Today, even if you have the most elaborate tracking and analytics mechanisms, you can only see less than HALF of what customers are saying about you….