Here are 8 places you can look for unmet customer needs and new opportunities. The latest launch of Panera Bread Grocery offerings provides insight and inspiration.
April 3, 2020
Has your inbox felt like a junk box this week? Mine certainly has. Many retailers, lenders and hospitality companies are dispensing pablum. Every message sounds identical: “We know it is a difficult time, and we are here for you.” Every CMO and PR professional behind this insipid messaging needs to re-examine where they are expending their energy.