Tagged: demand creation

I recently hosted a conversation with Jascha Kaykas-Wolff, the CMO of MindJet in San Francisco, CA. My private CMO community participated in this call. We discussed The Future of Demand Creation.
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In this session, Jascha and I shared our insights on:

5 Major Shifts affecting your demand creation strategy
Advice for CMOs to thrive in this new reality
Our favorite demand creation resources

Jascha shares his wisdom from his years of driving agile marketing innovation at Microsoft, Webtrends, and now MindJet….

I just spoke at the High Rock Marketing Summit in Maryland, hosted by High Rock Studios. Over 250 entrepreneurs and nonprofit executives participated, and learned about the most effective ways to win the hearts and minds of their communities.
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My keynote session, entitled: “All The Right Moves: The New Rules of the Marketing Dance,”…

I recently hosted the first annual CMO Wine Reception in Washington, DC.Twenty-one top CMOs from the region participated.

The session was entitled "You've Got a Revenue Quota — NOW What? Demand Creation Secrets from Top Performing CMOs." Here are some highlights you can use.

Jignesh Shah and Lisa Nirell wine reception 2013
Lisa with Jignesh Shah of Metalogix