Tagged: EnergizeGrowth NOW

I just returned from a high-octane vacation and business networking trip to the Washington, D.C. area. What a breath of fresh air! After having spent the past few years as a resident of Central Oregon – an economically challenged (read: depressed) community, I was excited to discover a vibrant,  affable business community that has weathered the economic storm:  Alexandria, Virginia.

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During my interview with Alexandria Chamber of Commerce‘s CEO, Tina Leone, I learned:

 …

“Lisa, congratulations on launching your book.  I have a book that I want to write, but I just can’t seem to finish it.”

Have you caught yourself saying that to your author friends? Is Chapter One sitting in your desk drawer gathering dust?  Don’t feel badly–you are not alone.

Photo courtesy of Don
 
If I was given a dime for every time someone has told me that they have a burning desire to write a book, I would be a multi-millionare….

My husband and I are enjoying a week filled with networking, socializing and house hunting in the Washington, D.C. area. We are also excited about celebrating Independence Day in our nation's capitol.

What strikes me is the dogged dismissal towards the recession among the local business leaders.  I attended an event hosted by the Alexandria Chamber of Commerce on Tuesday. And the positive outlook was downright infectious. 

Some of you may think that the D.C. metro area economy resembles a bubble. I am about to prove you wrong.

In the 1979 award-winning thriller, "The China Syndrome," a reporter (Jane Fonda) and cameraman (Michael Douglas) discovered safety violations at a nuclear power plant.  The term "China Syndrome" reflected the belief that if an American nuclear reactor plant experiences a meltdown, the core will melt through the earth until it reaches China.  (Suspend your disbelief for a moment–we all know that the opposite side of the globe is actually the Indian Ocean).

It may appear that Google is experiencing a business strategy crisis right now–but they are actually averting a global commercial meltdown in the long term. Here’s why.


 Google_office
 

The core of any organization is defined by its values. Our values determine the way we run our lives as well as how we do things at work.  When companies are not living their core values, they have no safety net.  They are inviting a meltdown of trust, repute, and long-term viability.  When they defend their core values, they create a more temporary, less threatening challenge: controversy.   

Google's China Syndrome underscores three important reminders:

Many B2B companies are facing enormous pressure to protect their fee structures.  How do you leverage client input to grow a wealthier company –even when clients are demanding more value for less money?
My recent podcast with Casey Hibbard of Stories that Sell will provide you with some valuable strategies to strengthen your business development process and elevate your value.

In our interview, you will learn:

1.  The 7 NEW criteria for building a wealthy company
2. …

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