Tagged: Four Ps of marketing

Modern marketers must hire for data scientists, social media experts, and content curators. A look at the biggest challenges marketing execs are facing today.

In 1960, EJ McCarthy, a marketing professor at Michigan State University, debuted the concept of the Four Ps and the way in which they guide the marketing mix. These Four Ps–Product (or Service), Place, Price, and Promotion–are the foundation of most Marketing 101 discussions.Many of you may be revving up your 2012 growth machine and re-visiting these fundamentals.