I just spent an hour asking Andi Karaboutis, CIO of Dell, learning about “What the CIO Wants the CMO to Know.”
Here is what we covered:
5 biggest sources of tension between CIOs and CMOs
How Dell has overcome this tension
Hot productivity tools and planning models to engage internal and external customers
Andi’s advice to CMOs
If you would like to hear the entire discussion and receive an executive summary of the program, join our Making Marketing Waves™ community….