Tagged: INBOUND14

Author Margaret Fuller once said that “If you have knowledge, let others light their candles in it.” An illuminating annual marketing conference, HubSpot’s INBOUND14, is guiding business leaders towards an exciting new movement I call the community economy.
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While attending the conference in Boston last month, I witnessed how inbound marketing—a non-intrusive, educational approach to attract more leads and convert more leads to customers—has reached a new level of sophistication and contribution to building sustainable, customer-centric companies (full disclosure: HubSpot gave me an all access pass).

I just returned from HubSpot’s gigantic annual marketing conference in Boston, where 10, 500 fans and customers gathered to learn the latest trends in inbound and digital marketing.
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One of my longtime friends,
MarketingZen CEO Shama Hyder, also attended. Sadly, neither of us were able to get together and compare notes. We did the next best thing: We scheduled a session debrief by phone….