Tagged: Jascha Kaykas-Wolff

I was just featured in American Express’ blog. The infographic and article are called “Cross the Counter with Customer-Centric Planning.”

In this 18 minute podcast, you will learn:

How marketing leaders can alleviate the dysfunction between their department, the sales team and the executive board
The new competencies marketing leaders must adopt
How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving

Thanks to Rain Today’s Michelle Davidson for the podcast.

CMOs are experts at promoting their companies’ brands–but not always their own.