Tagged: marketing strategies

A great breakfast discussion with Aaron Benway and Don Clarke
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It’s unanimous: The CFO is one of the most influential allies that a CMO can have, yet they are often the most underutilized. During my CMO Breakfast Roundtable last week, participants learned how to tap into the financial and strategic wisdom of their finance teams and build strong bridges of trust.

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I was recently the guest speaker for ON24 on “Breaking Bad Content Habits” (with special thanks and inspiration from Vince Gilligan, the writer/genius behind the AMC series, “Breaking Bad.”)

In this 40 minute complimentary webinar, you will learn:

The five common B2B content marketing myths
How to overcome Content Creation Madness (CCM)
The power of setting clear program intentions
How webinars increase engagement and content retention
The future of content marketing

Here is the link for the on-demand version of the webinar….

Never assume “value” equates to “high price.”

Share my latest research on 2013 CMO trends, success stories, and recommendations.