Tagged: marketing strategy

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I just attended Mike Volpe’s session at Hubspot’s gigantic conference in Boston. Over 10, 000 professionals and artists convened to learn about inbound marketing, content, and media.

Here are excerpts from his “Marketing Lessons from Hubspot” presentation:…

Don’t compare yourself to your competitors; compare yourself to big media companies. 

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Big data, customer-driven buying cycles, and new demands on marketers. These business trends are enough to cause perpetual stress and paralysis. If you are like some of my clients, you may think these forces require you to DO more.

What if, INSTEAD, you tried to just BE more?

This approach may feel counter-intuitive to many of you….

Last week, I attended a marketing happy hour, hosted by MarketingProfs and Oracle/Eloqua.

After a fine glass of Oregon Pinot Noir, I had an epiphany. In spite of the hoopla around the benefits of content marketing and predictive analytics for today’s modern marketers, and Oracle/Eloqua’s steady stream of acquisitions, nothing replaces the power of the “human cloud.”


 

 

Targeted, thoughtful networking with live humans trumps technology….

It takes a leap of faith to unplug. Several senior marketing leaders and CEOs whom I have met think of their lives as an “either/or” proposition where they are either relaxed and unplugged, OR overworked and hyper-connected. Today,  I believe it’s about living a “both/and” life. We are human beings, not human doings.
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I just attended the Washington Women’s Leadership Initiative conference, and spent some time discussing this topic with HuffingtonPost CEO and best selling author, Arianna Huffington.

Here are strategies to involve your customers in product planning: Latest insights from Society for the Advancement of Consulting

I just heard from Jeff Ogden, Founder of the highly acclaimed Fearless Competitor blog, that I have been awarded the April “Fan of the Month” designation.

Fan of the month

My book was just featured by GetAbstract, the world’s largest library of business book summaries.

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If you are a busy person who seldom makes time to savor books, this is the ideal solution. Check out the summary here.

 …

My friend David Nour has just released his fourth book, Return on Impact: Leadership Strategies for the Age of Connected Relationships (ASAE, 2012), and not a moment too soon. In this resource-rich book, David elevates social from "doing"–networking, media, and collaboration–to "becoming" a more socially enabled organization through social market leadership. 

If I hear one more corporate trainer or consultant spew Myers Briggs acronyms, I may just explode.

You have heard this in the past. "I am an ENTJ; therefore, I lead people and communicate in the following way…"

Some consultants even earn their living creating profiles of the "ideal leader" for each key marketing, sales, or management position within their client organization.

Mitch Hershkowitz never thought he would see the day when HR and marketing teamed up to drive higher profits. But that day came in 2009. Dimension Data, where he is National Practice Manager, Consulting Services, was under pressure to standardize on a single internal instant messaging platform to eliminate employee silos–a daunting task for a global company with over 14,000 employees. Marketing's clever "Rule the Waters" boogie boarding and beach-themed internal campaign for the new system triggered a tsunami of support.

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