It’s no coincidence that the term ‘ROI’ has grown in use and importance over the last few years.
September 11, 2013
As digital marketing moves to the strategic heart of business, too many organizations remain unprepared to meet the demands of digital transformation.
June 25, 2013
I recently launched a new program for marketing leaders: Lisa Nirell’s Making Marketing Waves™.
June 13, 2013
Many members of my marketing and CEO communities often ask me how they can access the key learnings from my private, exclusive CMO breakfasts. They often experience hectic travel schedules, and feel a sense of isolation.
That is why I recently launched a new program for marketing leaders.
Lisa Nirell’s Making Marketing Waves™ provides a “just in time” virtual learning system and online community designed to help you:
- Raise the bar on your personal and organization performance
- Rapidly generate fresh new marketing and growth ideas
- Increase your credibility with your CEO and board of directors
- Slash the time required to spot important trends
- Tap into the collective wisdom of the top tier CMOs globally
- Expand your community and circle of influence -without leaving your office
April 17, 2013
In this 18 minute podcast, you will learn:
How marketing leaders can alleviate the dysfunction between their department, the sales team and the executive board
The new competencies marketing leaders must adopt
How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving
Thanks to Rain Today’s Michelle Davidson for the podcast.
March 12, 2013
Gary W. Patterson, president & CEO of FiscalDoctor®, works internationally with leaders who want to spotlight million dollar blind spots with 20/20 vision so that they can make the best business decisions possible. Take advantage of his free fiscal quiz at www.fiscaldoctor.com and all the resources he's made available at his book website, www.MillionDollarBlindspots.com.
Raising average revenue per customer depends on making products and services that people want to keep on buying. As a marketing leader, that is obvious to you. There are lots of ways to retain customers, but many of them are difficult and expensive. What if your Board has asked you to save money, and contribute to a larger bottom line?
Here are the FiscalDoctor’s favorite 7 low-cost “secret tips”:
Tip 1: Know what your customers want
This step is often overlooked or approached improperly. Find out what your customers really want. Don’t just trust that they’ll tell you the full story in a feedback form (they often ignore those or throw them in the trash). Invest in an outside interviewer to help you discover their true sentiments and desires.
February 14, 2013
Share my latest research on 2013 CMO trends, success stories, and recommendations.
February 6, 2013
I’m pleased to showcase Bill Lee’s recent Harvard Business Review post on the power of building customer communities. Bill’s breakthrough ideas align with my previous posts on the power of spearheading customer advisory councils. Enjoy the post.
January 30, 2013
Lisa Nirell outlines trends to watch from “The Challenger Sale,” and what B2B marketers can apply from their research.
January 9, 2013
As the role of marketing continues to evolve at breakneck speed, here are four leadership constants to guide you.