Tagged: Mindjet

I just spoke at the High Rock Marketing Summit in Maryland, hosted by High Rock Studios. Over 250 entrepreneurs and nonprofit executives participated, and learned about the most effective ways to win the hearts and minds of their communities.
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My keynote session, entitled: “All The Right Moves: The New Rules of the Marketing Dance,”…

I was just featured in American Express’ blog. The infographic and article are called “Cross the Counter with Customer-Centric Planning.”

Modern marketers must hire for data scientists, social media experts, and content curators. A look at the biggest challenges marketing execs are facing today.

In this 18 minute podcast, you will learn:

How marketing leaders can alleviate the dysfunction between their department, the sales team and the executive board
The new competencies marketing leaders must adopt
How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving

Thanks to Rain Today’s Michelle Davidson for the podcast.

CMOs are experts at promoting their companies’ brands–but not always their own.