Tagged: Oracle Eloqua

This has been a difficult quarter for public relations firms, crisis communications professionals, and government officials. The mystery of the Malaysian Airlines tragedy, the ongoing Healthcare.gov outages, and GM recalls are just a few examples. It’s no wonder that we show such loathing and distrust for many institutions.

When I filter information from my own online channels—including email, LinkedIn, private C-suite forums, Facebook—I generally feel as if I have no control of what I will find, nor what people will say about me….

By March Guest Blogger, Luc Vezina, CEO of Vanilla Forums

When you think about a customer community you might think that it’s just a way for your company to try to cut customer support costs. You might also be worried about how an open forum can expose too much.

When done right, a customer community can be much more than that. It is a valuable asset that benefits your entire company and creates a stronger bond between you and your customers….