Do you ever feel like your sales conversations don’t go as well as you would have liked? Perhaps you have walked out of an important meeting saying, “I could be doing something better, but I’m not sure what.”
No matter what you’re selling—technology, professional services, or other high-priced B2B solutions–at some point you have conversations with buyers. Much selling success is determined here. Over the past 28 years I’ve seen too many sales people, B2B business leaders, and professionals struggle to create sales conversations, build earnest rapport uncover needs, create enthusiasm with the prospect, and ultimately win business. Many of us make the same mistakes over and over again and we lose more sales than we should.