Marketing Lessons from the Sharing Economy: Danger, or Opportunity?
I recently enjoyed a lively conversation with my long-time friend and colleague, Philip Lay of The Chasm Group. He has invested significant time studying the disruptive marketing lessons from the sharing economy leaders such as Uber, Lyft, and Airbnb.
In my newest FastCompany post, you will find a summary of this discussion and learn:
The sine qua non…requirement for being a modern marketer (and it’s not big data);