Tagged: strategy competitive

In my previous post, I shared the most common obstacles to implementing your business development and growth plans.  Now that you have identified these saboteurs, and you have chosen to rally your most trusted advisors to keep you on track, how will you use their time wisely?

The EnergizeGrowth® Plan Review Process will help.  I have led over 100 plan reviews in the past decade using this approach.  Benefits far outweigh the time and effort you will invest….

As you approach the end of the first quarter of 2011, your growth plan and marketing activities are well underway.  How will you keep them fresh and relevant?

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Launching and implementing your growth plan entails risks.  Plans often expose underlying conflicts within the organization. It may disrupt the status quo, the ways decisions are made, and strain the most established relationships among key players….

Solution-dart Our last two posts, The Secret Life of Customer Advisory Boards, Part 1 and The Secret Life of Customer Advisory Boards, Part 2, showcased the definition and design of customer advisory boards. Let’s say you succeeded in these first two steps in your CAB strategy: Design and Recruitment. How can you keep the CAB vibrant for years to come?

In our previous post, we presented the common definition and traits of an effective CAB. If you have determined that a CAB is right for you, these nine strategies will help you design the right program for the right customers.

Focus group meetings and customer recognition events provide transitory business value. Today, transparency and deep dialog are the most effective path to customer retention and innovation. How can you create a cohesive customer community that has the potential to transform your organization? Customer advisory boards (CABs) just might be the answer.

Last week, Jigsaw (a Salesforce.com company) hosted a webinar entitled “Four Strategies to Energize Growth and Thrive in the Recovery.”

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During the webinar, I examined four essential business planning strategies you must consider as you plan for 2011 growth. You will also hear contemporary examples of B2B companies who have discovered breakthrough service and relationship strategies in competitive market sectors….

Today, more than a week since Seventh Generation CEO Jeffrey Hollender was "let go" (read: fired) from the company he founded, this announcement arrived in my inbox:

http://tinyurl.com/7genblog

Jeffrey_Hollender_2010 
photo courtesy of Tom Starkweather/Bloomberg

Read this carefully crafted message. Here's the gist: "Our co-founder Jeffrey Hollender's employment relationship with the company has ended."

How much does this feel like it's coming from a corporate legal team versus an entrepreneurial, trail-blazing, transparent company? And what message does this send to the hundreds of thousands of Seventh Generation devotees? These announcements teach us important lessons about the often painful transition from startup to growth mode.

I just spoke at the largest live event in my career–13, 000 people registered! What an honor to be invited. Last Thursday, Chip Conley hosted my “Seven Pathways to an Energized Business” teleseminar during the Enlightened Business Summit.
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Other featured guest speakers included NY Times bestselling authors such as Stephen M.

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I’m inviting you to the Enlightened Business Summit from Oct. 25-29th. When my friend Chip Conley asked me to join the faculty, I was honored!

 

The event features a fantastic lineup of top-tier CEOs, bestselling authors, and visionaries, all sharing their most important insights for free.

 …

Few of us could ever predict when the rotting tree in our company is going to collapse. To make matters worse, even fewer of us know where the rotting trees are located. As a result, sales stagnate, clients leave, and innovation halts.