Tagged: the mindful marketer

I just returned from ADWKDC, a conference collective of top marketers, agencies, and CMOs from the DC metropolitan region. With help from my good friend and client, Jamie Gorski, I outlined strategies for “Leading the Mindful Marketing Revolution.”  She is the Chief Marketing Officer for The Bozzuto Group, a diversified real estate company headquartered in DC.

Below you will find some key takeaways to help you refine your 2015 marketing plan, and shift your approach from tactical order taker to innovative market maker:

L to R: Andy Rudin, Tim Hill, Lisa, Lauren Howell, and Jen Kern….

I am pleased to announce that my new marketing leadership development book, The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World is now officially available for pre-order worldwide. Since you are a member of our community, you can now download a complimentary sample chapter.

This chapter outlines proven strategies to deepen your relationship with your CFO.

My latest book responds to the rise of some recent, troubling trends for marketing leaders: big data, ROI pressures, and 24 x 7 customer demands….

I was featured in The CMO Council‘s May 2014 publication, Marketing Magnified. In this post, “Big Data, or Big Disappointment?,” you can learn:

The simple definition of big data
Common applications for big data in marketing organizations
The latest studies on big data hype
Why so much social media traffic is ignored by big data–and why you should care
The #1 skill that big data cannot replace

 

 …

Some marketing leaders in these sectors are developing preventive (versus contingent) strategies to thrive in the emerging, ambiguous competitive landscape. Many will barely survive and compete on price; others will invent new approaches to reach customers, build patient communities, and innovate how they deliver services.

Now is the time to explore, identify, and implement proactive marketing strategies. Waiting another 1-2 months may be too late. These are some strategic questions to ask during your next marketing planning meeting:…

What are the biggest threats and pressures we face in today’s volatile political climate and economy?

I recently hosted a conversation with Jascha Kaykas-Wolff, the CMO of MindJet in San Francisco, CA. My private CMO community participated in this call. We discussed The Future of Demand Creation.

In this session, Jascha and I shared our insights on:

5 Major Shifts affecting your demand creation strategy
Advice for CMOs to thrive in this new reality
Our favorite demand creation resources

Jascha shares his wisdom from his years of driving agile marketing innovation at Microsoft, Webtrends, and now MindJet….

I just spoke at the High Rock Marketing Summit in Maryland, hosted by High Rock Studios. Over 250 entrepreneurs and nonprofit executives participated, and learned about the most effective ways to win the hearts and minds of their communities.

My keynote session, entitled: “All The Right Moves: The New Rules of the Marketing Dance,” covered these key points:

1. Today’s buyers are dancing freestyle. They don’t want to be led. Today, even if you have the most elaborate tracking and analytics mechanisms, you can only see less than HALF of what customers are saying about you….

It takes a leap of faith to unplug. Several senior marketing leaders and CEOs whom I have met think of their lives as an “either/or” proposition where they are either relaxed and unplugged, OR overworked and hyper-connected. Today,  I believe it’s about living a “both/and” life. We are human beings, not human doings.
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I just attended the Washington Women’s Leadership Initiative conference, and spent some time discussing this topic with HuffingtonPost CEO and best selling author, Arianna Huffington.

How will you design your new year? Will you approach it mindfully or mindlessly?

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In 2011, I attended a six day silent meditation retreat, where I had plenty of time to examine my emotional state and recharge my batteries. Over those six days, I never used technology except to read and set my alarm….

It's 74 degrees at 7:30 am. The sun struggles to part the stubborn storm clouds. Winds amplify to 15 miles per hour, and the 4K Bermuda Round the Sound swim race around Harrington Sound is just hours away from beginning.

Magnus and I enjoy a light continental breakfast on the hilltop
dining room overlooking the mesmerizing Bermudian waters, visit the
resident hotel tabby cat, and I return to the room to make my final swim preparations.

I was just featured in American Express’ blog. The infographic and article are called “Cross the Counter with Customer-Centric Planning.”

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