Here are the highlights of our 2nd annual CMO Trends study. While I put the finishing touches on the white paper, I thought you’d like a sneak peek into what we learned:
Fifty-five CMOs responded, representing a wide range of industries. They include academic, software, trade associations, real estate, financial services, cybersecurity, media, pharma, and hospitality.
CMOs told us that the 3 terrible t’s… haunting marketing leaders in their daily roles include:
Too many projects and priorities and too few resources
Chronic perception and treatment of marketing as a cost center, as witnessed by the ongoing difficulty of demonstrating value
Technology overload (often driven by a surfeit of disparate customer data)
When asked the most pressing challenge they personally face, respondents said that “changing customer perceptions of the value we offer” ranked the highest.