It takes a leap of faith to unplug. Several senior marketing leaders and CEOs whom I have met think of their lives as an “either/or” proposition where they are either relaxed and unplugged, OR overworked and hyper-connected. Today, I believe it’s about living a “both/and” life. We are human beings, not human doings.

I just attended the Washington Women’s Leadership Initiative conference, and spent some time discussing this topic with HuffingtonPost CEO and best selling author, Arianna Huffington….

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Are your lead conversion rates missing expectations? Are salespeople and customers pressuring you to create and deliver more engaging content?

If you answered “yes” to any of these questions, it just might be time to break some old habits—such as providing ho-hum content and events.

Think about Breaking Bad’s lead writer and creator, Vince Gilligan, for a moment….

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I was recently the guest speaker for ON24 on “Breaking Bad Content Habits” (with special thanks and inspiration from Vince Gilligan, the writer/genius behind the AMC series, “Breaking Bad.”)

In this 40 minute complimentary webinar, you will learn:

The five common B2B content marketing myths
How to overcome Content Creation Madness (CCM)
The power of setting clear program intentions
How webinars increase engagement and content retention
The future of content marketing

Here is the link for the on-demand version of the webinar….

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In marketing as in life, simply breaking your bad habits isn’t enough. You have to replace your former ineffective habits with new, more productive ones.

Here’s how:

1. Set your intentions for creating the content.

Kathy Meara, Content Marketing Manager for CA Technologies, is very clear about the purpose of CA’s webcasts….

Because marketers have more in common with Walter White than they might realize.