Tagged: what is traditional marketing model

The Web fosters a level of data democracy that we have never witnessed, which leads to transparency. That’s the bright side of democracy.
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Then, there is the dark side. Anyone can call themselves an expert online. In fact, you can become a globally recognized blogger within days or weeks. This spells trouble and confusion for your customers.

will you please turn off your phone while we eat lunch?”
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Over the years, I have asked several colleagues to turn off their devices while we enjoy a meal or brainstorm session together.And it makes many of them feel uncomfortable, if not naked.

Here is why I do it: It is downright disrespectfuland intrusive for business colleagues to regularly glance at their phones while we attempt meaningful conversation….

It takes a leap of faith to unplug. Several senior marketing leaders and CEOs whom I have met think of their lives as an “either/or” proposition where they are either relaxed and unplugged, OR overworked and hyper-connected. Today, I believe it’s about living a “both/and” life. We are human beings, not human doings.
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I just attended the Washington Women’s Leadership Initiative conference, and spent some time discussing this topic with HuffingtonPost CEO and best selling author, Arianna Huffington.

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Are your lead conversion rates missing expectations? Are salespeople and customers pressuring you to create and deliver more engaging content?

If you answered “yes” to any of these questions, it just might be time to break some old habits—such as providing ho-hum content and events.

Think about Breaking Bad’s lead writer and creator, Vince Gilligan, for a moment….

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I was recently the guest speaker for ON24 on “Breaking Bad Content Habits” (with special thanks and inspiration from Vince Gilligan, the writer/genius behind the AMC series, “Breaking Bad.”)

In this 40 minute complimentary webinar, you will learn:

The five common B2B content marketing myths
How to overcome Content Creation Madness (CCM)
The power of setting clear program intentions
How webinars increase engagement and content retention
The future of content marketing

Here is the link for the on-demand version of the webinar….

As you plan your next marketing program rollout, product launch, or team initiative, you have two choices. You can determine whether you’re going to stay on the shore and lament the water conditions, or dive in and see how far you can go. Which will you choose? Some inspiration from Diana Nyad.