Today’s CMOs are expected to be brand stewards, demand generation experts, customer experience hubs, and more. Many marketing leaders revert to “order taker” roles, they miss out on the opportunity to influence strategy. As a result, marketing can feel isolated.
Courageous CEOs and CMOs work with Lisa, and EnergizeGrowth®, to make the leap from order taker to innovator. Our advisory services, conferences, and peer help groups help leaders “cut through the clutter” associated with today’s modern marketing demands.
I’ve benefitted from sharing experiences, knowledge and insights within our private CMO network and it has made me a better marketing executive for it.
It has been a great partnership…Lisa is always very engaging and is someone whose opinion I value greatly.
Former CMO, USA TODAY Network
Feeling isolated during these volatile times? Tired of being treated as an order taker versus innovator?
Design a new way forward with a trusted peer group.
Thanks to new buyer dynamics, a boardroom-level obsession with marketing ROI, and ‘big data’ driven decision making tools, the rules have shifted beneath everyone’s feet, leaving many dizzily wondering how to keep pace. Modern marketing leaders are expected to be tech savvy, data-driven brand ambassadors on the vanguard of change. But as marketing demands and workloads continue to evolve at the speed of sound, it becomes more difficult to stop, breathe, and reflect mindfully on future opportunities and daily decisions. As marketing leaders look for ways to evolve from order takers to market makers, the more contextual, intuitive, and innovative dimensions of marketing play an even greater role than before.
How do CMOs thrive in a time of ambiguity and uncertainty? In this course, you will uncover the tools and pragmatic advice to help you face the challenges of the modern marketing landscape, and to win the hearts and minds of stakeholders.
Lisa Nirell starts this course by introducing the common hurdles that marketing leaders face in today’s information-saturated world, where marketing departments aren’t always given the budget they deserve. Lisa then introduces a toolkit that allows CMOs to plan and measure their impact in the role.
In addition, she explains how the CMO works with the board and the C-Suite. Finally, you will learn tried and true methods from “Super CMOs,” and techniques for mapping out your future as a marketing leader.