We help courageous marketers design the way forward for growth.

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Join Lisa on her streaming platforms. Her special guests include Guy
Kawasaki, Dorie Clark, Chip Conley, and more.

Constance Dierickx and Lisa - March 18 2022

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May 20, 2022, 12:30-1:05pm ET: “Learning Out Loud: CMO Table Stakes” with Lisa Nirell. Lisa shares her favorite resources for marketing leaders.

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Modern Marketing Trends

Career Fulfillment: The Earned Life with Marshall Goldsmith
Have you intentionally designed your career—or are you complying with someone else’s version of “success?” Don’t miss this session with Lisa’s friend and mentor, Marshall Goldsmith

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Modern Marketing Trends

4 Things Leaders Forget When Selecting a Coach: Executive coaching has gone mainstream, boosted by the spoils of the pandemic and rapid corporate upheavals. Don't stay stuck in a career rut or let your own team sabotage your success.

We help courageous CEOs and CMOs
accelerate growth and innovation.

We only work with clients who are as passionate and action-oriented as we are, we make
modern marketing mindful, specialize in innovation marketing,  and cultivate customer-centric
thinking and self-reflection.

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Want to accelerate growth and innovation? Lisa is here to help.

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Energize Growth Now is a book by my close personal friend, Lisa, and she will help you truly understand growth strategies particularly for B2B companies. I want to highly recommend this book, I even wrote the foreword. That’s how much I believe in it…
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Guy Kawasaki

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From The Blog

Did you encounter a silver lining from the past pandemic era?

I certainly did. I witnessed an extraordinary number of people who paused, and confronted their existential crisis head-on.

In The Earned Life, Marshall Goldsmith and co-author Mark Reiter meticulously capture the existential moments that we endured. In Section One, Marshall describes how CEO clients become goal-obsessed. It leaves them feeling empty and deflated. He has witnessed these behaviors at the highest levels;…

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Hiring an executive coach is a personal choice. Use time to build the right set of screening questions during your vetting process.

  1. Does this coach have a track record of ensuring that my actions, ambitions and aspirations are aligned with my company’s key goals, vision, and values?
  2. Can she point to measurable results from her coaching engagements (versus smile sheets)?
  3. Can I rely on her to help me dramatically grow my external and internal networks, or is she isolated from business communities?

Relationships trump hands-on skills as I climb the career ladder. Will she show me a way to reach beyond the “do good work” model, and help me build a dedicated team of stakeholders?

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Jason just saw five years of hard work go down the tubes.

As a CMO of a public company, he has invested five years of emotional capital and energy into team development and recognition.

Yet his team wasn’t immune to the spoils of The Great Resignation.

He just reported 47% turnover within the marketing team. Other departments weren’t proud of their turnover rates, either.

That’s turmoil in a nutshell.

How can we tame turmoil when world events swirl around us?…

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We’re living in a time of marketing liminality.  Some leaders feel as if they have one hand clinging to their Zoom rooms and one hand clinging to a dusty office HQ desk.

This messy middle moment is fueled by ever-changing customer expectations, dynamic workplace configurations, and  high team turnover. (I started to see these challenges emerge in 2018 and published 3 posts about them here.)

There is a silver lining to this liminal marketing moment….

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