We only work with clients who are as passionate and action-oriented as we are, we make modern marketing mindful, and cultivate customer-centric thinking and self-reflection.
Last month, I enjoyed a chat with Dana Barrett on her radio show. We covered quite a few topics, including the death of traditional branding and the “terrible threes” facing CMOs.
Mindful marketing is a practice whose time has come: our annual CMO Innovation Trends study reveals that the main obstacle to innovation is too much focus on tactics and firefighting. And this complaint has persisted for five consecutive years.
That’s why I recently sat down with Phil Gerbyshak from the Conversations with Phil podcast (33 minutes) to discuss mindful marketing principles that enable leaders to reflect and focus. Many strategies come directly from my latest book, The Mindful Marketer….
Today, we witness greater forces of nature than I have ever witnessed firsthand: Hurricane Harvey in Houston, and his not-so-distant cousin, Irma, who is terrorizing Cuba, the Caribbean, and a wide swath of Florida. Both are testing our fortitude as a global community, and causing significant losses.