We only work with clients who are as passionate and action-oriented as we are, we make modern marketing mindful, specialize in innovation marketing, and cultivate customer-centric thinking and self-reflection.
As we await an accelerated distribution of COVID vaccines, we simply cannot predict when we will return to a new hybrid work model. And we certainly cannot predict how our customers will behave differently in the post-COVID world. (One thing is for sure: we all share a pent-up longing for hugs and gatherings!) It feels as if we are in a messy maelstrom. We just hosted our Marketing Growth Leaders private cohort last week. The theme was crystal clear: Transition.
Energize Growth and SimpleMind are authoring a post and hosting a LinkedIn Livestream this Spring and am looking for a few select people to showcase.
We will feature brands that deliver value quickly and predictably to customers, members, or clients. Some refer to this as “speed to value” programs.
Here’s the background: In this era of touchless and online experiences, customers no longer tolerate slow or sticky touchpoints. We’re looking to showcase organizations that have been successful at rapidly and consistently delivering the right customer value at the right moment, and who have witnessed a jump in revenues, NPS scores, retention, or brand repute….
It’s estimated that 35% of the world’s top 10,000 companies waste nearly 40% of their daily routines on bureaucracy, bad excuses, red tape, and — my favorite– hanging out with “zombies.”
Common sense needs a comeback and we need to remove those zombies.
When I work with marketing leaders and C-Suite executives during a workshop, keynote, or coaching session, I often describe what happens when you let these “zombies” – projects that nobody is willing to kill off – just roam the halls, eating up valuable time and resources….
By blending the roles of CMO and Product Strategy Officer, leaders across all industries can find new sources of growth and innovation. Lisa recently “sat down” with Robb Lee, Chief Marketing and Communications Officer and Chief Product Strategy Officer, for ASAE. Robb has been a Marketing Growth Leaders™ member for the past five years.
In this interview, we explore the evolving role of the CMO, lessons learned from 2020, and the future of events.…