Let's develop a session addressing the unique needs of your organization.

We help courageous CEOs and CMOs accelerate growth and innovation.

We only work with clients who are as passionate and action-oriented as we are, we make modern marketing mindful, specialize in innovation marketing,  and cultivate customer-centric thinking and self-reflection.

Meet Lisa

Invite Lisa to inspire and inform your audience

Want to accelerate growth and innovation? Lisa is here to help.

Watch Lisa

Take the Mindful Marketing Quiz

What's your organization's level of mindful growth?

Energize Growth Now is a book by my close personal friend, Lisa, and she will help you truly understand growth strategies particularly for B2B companies. I want to highly recommend this book, I even wrote the foreword. That’s how much I believe in it…

Guy Kawasaki

Lisa's Latest Videos

image shim
loading
image shim
loading

From The Blog

We spend much of our work hours (and some great meals) with senior marketing leaders. One thing is certain and constant: we collectively strive to improve our craft, and to overcome the isolation that often comes with our chosen career.

That’s why we conduct this CMO Innovation Trends survey each year. We want to see what has changed. What technologies are your peers pursuing? Who are their key allies? What marketing innovation roadblocks are holding them back?…

Read More

I’m pleased to invite you to our private CMO breakfast on September 25 to help you accelerate your career. This is an exclusive gathering in Bethesda, Maryland, hosted by Walker & Dunlop.

You’ll meet Chip Conley, my good friend and fellow author. He is joining us from San Francisco, CA. Chip will share his career and life lessons from his Airbnb experiences. We will also celebrate the launch of his newest book, Wisdom@Work….

Read More

This is the second article of a two-part series. To read Part One, click here.

These trends will force us to communicate with external service providers in new ways. Here are my recommendations:…

Stop issuing RFPs to outside firms for your strategic initiatives. RFPs are sales prevention tactics to keep administrative people busy and dehumanize marketing. They may be great for buying coffee service, but not for building your digital presence. Are you going to spend hundreds of thousands of dollars, maybe millions of dollars with an agency based on price?

Read More

As we witness some seismic shifts in the current marketing and agency landscape, I’m concerned about how CMOs are fostering commoditization. 

The Wall Street Journal recently published a special insert which analyzed digital advertising trends. They also shared key findings from the Cannes Lions International Festival of Creativity. The articles punctuated the tenuous relationship between CMOs and outside services firms. Here are four observations worth considering: …

The field is crowded. Big consulting firms now occupy traditional agency turf.

Read More