We help courageous marketers design the way forward for growth.

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The Latest

Join Lisa on her streaming platforms. Her special guests include Guy
Kawasaki, Dorie Clark, Chip Conley, and more.

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Upcoming Events

August 5, 2022, 1:30 – 2:05pm ET: “Eating the Change: Building a Conscious Company” Lisa Nirell hosts special guest Seth Goldman, CEO of Eat the Change and PLNT Restuarants

Lisa Nirell podcasts

Podcasts

Modern Marketing Trends

The New Narrative: Dr. Tonya Matthews of the International African American Museum outlines her role as the “Chief Narrative Officer” and her commitment to the museum’s long term impact on history and society.

Lisa Nirell blog posts

Posts

Modern Marketing Trends

The New Narrative: Dr. Matthews Joins Our CLIC ’22 Faculty. Marketing innovation often requires you to design a brand new narrative, and Dr. Matthews will share how IAAM will achieve that.

We help courageous CEOs and CMOs
accelerate growth and innovation.

We only work with clients who are as passionate and action-oriented as we are, we make
modern marketing mindful, specialize in innovation marketing,  and cultivate customer-centric
thinking and self-reflection.

Invite Lisa to inspire and inform your audience

Want to accelerate growth and innovation? Lisa is here to help.

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Energize Growth Now is a book by my close personal friend, Lisa, and she will help you truly understand growth strategies particularly for B2B companies. I want to highly recommend this book, I even wrote the foreword. That’s how much I believe in it…
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Guy Kawasaki

Lisa's Latest Videos

From The Blog

Many promising marketing innovations never see the light of day because we do not fully understand the importance and timing of the idea incubation process. Naming your idea, then allowing ample time for testing and idea sharing, are essential steps in any innovation cycle.

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Marketing innovation is about applying creativity to improve your stakeholders’ condition. It requires us to challenge our established beliefs and assumptions. It often also demands that we learn from our past as a way to inform our future.  We often need to set aside the past, and begin with a clean slate. This process helps us design an empowering narrative to guide us forward. It bolsters our resilience.

That’s the underlying theme of our 6th annual CMOs Leading Innovation Conference (CLIC ’22): “Growth Curves Ahead: The Resilient CMO.”
We’re gathering in historic Charleston, South Carolina at the International African American Museum….

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I’m thrilled to announce that we are headed to Charleston SC for our 6th annual CMOs Leading Innovation Conference–CLIC ’22— November 3-4, 2022. We are gathering in a historic city that embodies rebirth, recognition, and reinvention.

If you are a marketing leader or CEO, we would love for you to join us.

CLIC ’22 offers an intimate forum to help you:

  • Reinvigorate your personal and organization growth strategy
  • Leverage resources to accelerate company growth
  • Build personal and team resilience

Collaborate with bright minds from diverse backgrounds

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Did you encounter a silver lining from the past pandemic era?

I certainly did. I witnessed an extraordinary number of people who paused, and confronted their existential crisis head-on.

In The Earned Life, Marshall Goldsmith and co-author Mark Reiter meticulously capture the existential moments that we endured. In Section One, Marshall describes how CEO clients become goal-obsessed. It leaves them feeling empty and deflated. He has witnessed these behaviors at the highest levels;…

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