The Amazon hiring machine, which promises to add
25,000 new jobs in DC the coming decade, has arrived with great fanfare. With 3.7% unemployment in our region, hiring and
retention is on every leader’s mind.

Local, smaller firms
have good reason to be are worried. Sadly, many are still in denial.

Thankfully, our
clients are thinking differently. They are being proactive and creative. They
are not following the hiring herd.

This month, our
private Marketing Leaders of DC™ discussion focused on how CMOs can dramatically improve their
ability to attract top candidates—even when Amazon is invading your space….

At this moment, at least half of my CMO clients are launching a
reorganization or marketing transformation initiative. This ushers in
discomfort, chaos, and uncertainty.

Some will steer their ship through rough waters. Others will hide
below deck just to avoid confronting the tension and discomfort that any
transformation naturally creates.

In my two decades of witnessing hundreds of marketing and sales
transformations, I have seen four common myths that can derail a perfectly good
plan:…

1.

I’ve just left the SXSW 2019 mashup in Austin, Texas. And
what a joyful maiden voyage it was. In addition to the unlimited buffet of
mind-bending sessions and festooned characters, I reconnected with my friend
Guy Kawasaki.

Guy has just released his 15th book, Wise
Guy: Lessons from a Life. And what a wise autobiography it is.

Lisa & Guy catch up at SXSW 2019 – Austin TX

Here’s why you need to buy copies for your teams, your high
school and college grads, and yourself….

This week, several news outlets
reported highlights from the British
parliamentary committee (known as the DCMS committee).

Last year, DCMS spent 18 exhaustive
months investigating Facebook’s online political disinformation dissemination
and misuse of people’s data.  

While I’m no attorney or MP, I
believe every marketer can learn from these allegations. They are a cautionary
tale of using (and abusing) personalization, AI to streamline access to
customer data that companies sell to outside firms to increase revenue or
platform usage….