Lisa Nirell
Lisa Nirell
Helping CEOs and marketers accelerate growth and marketing innovation
Copyright © 2019 Lisa Nirell.
All Rights Reserved.
Lisa Nirell
Lisa Nirell
Copyright © 2019 Lisa Nirell.
All Rights Reserved.
We only work with clients who are as passionate and action-oriented as we are, we make modern marketing mindful, specialize in innovation marketing, and cultivate customer-centric thinking and self-reflection.
Energize Growth Now is a book by my close personal friend, Lisa, and she will help you truly understand growth strategies particularly for B2B companies. I want to highly recommend this book, I even wrote the foreword. That’s how much I believe in it…
In today’s dynamic work settings, it’s easy to default to a common decision making cadence. You run your meetings a certain way and you might think it’s a predictable, winning formula.
Once I met with the head of a successful investment firm, who boasted that “we make the majority of our decisions by consensus.” It’s no wonder they can’t agree on what lunches to order!
In all seriousness, choosing a default decision-making tool has one major disadvantage….
Given our growing addiction to newness (per Nature Communications), we’re finding it tougher to focus.
In fact, did you know that researchers found that only 2.5% of us can be effective multi-taskers? And that, as marketing leaders and CEOs, it’s getting tougher to cultivate critical thinking?
Yes, FOMO (fear of missing out) is a real thing. I see it first-hand among some of my friends, as well as some clients.
And it’s killing strategic thinking and creativity in our organizations….
The Amazon hiring machine, which promises to add
25,000 new jobs in DC the coming decade, has arrived with great fanfare. With 3.7% unemployment in our region, hiring and
retention is on every leader’s mind.
Local, smaller firms
have good reason to be are worried. Sadly, many are still in denial.
Thankfully, our
clients are thinking differently. They are being proactive and creative. They
are not following the hiring herd.
This month, our
private Marketing Leaders of DC™ discussion focused on how CMOs can dramatically improve their
ability to attract top candidates—even when Amazon is invading your space….
At this moment, at least half of my CMO clients are launching a
reorganization or marketing transformation initiative. This ushers in
discomfort, chaos, and uncertainty.
Some will steer their ship through rough waters. Others will hide
below deck just to avoid confronting the tension and discomfort that any
transformation naturally creates.
In my two decades of witnessing hundreds of marketing and sales
transformations, I have seen four common myths that can derail a perfectly good
plan:…
1.
