Marketing may be modern. During these challenging times, it also feels mindless.
Lisa’s unique approach combines sharp business strategy with mindfulness practices, enabling leaders to think more creatively and make clearer decisions.
Drawing on 35 years of hands-on marketing experience, she has helped senior leaders generate over $170M in revenues and cultivate healthy companies and careers.
Her exclusive Marketing Growth Leaders™ community connects top executives and fosters idea-sharing that sparks new growth opportunities. She is a noted two-time author and has published hundreds of articles and e-courses.
Unlike most coaches and advisers, Lisa’s methods are rooted in real-world success, a holistic growth approach, and her strong global community. She’s a seasoned connector of successful and caring leaders. Together, they successfully navigate high-stakes personal or organization-wide transitions.
Lisa was recently selected for the Marshall Goldsmith 100 Coaches Program. This “by invitation only” community is dedicated to raising the quality of leaders across the globe.
100 Coaches gather at Belmont’s Fisher Center. Photo Credit: Kenzie Leigh Photography.
She was also voted One of the Top 200 Biggest Voices in Leadership in 2022 by leadersHum.
She’s also the Chief Energy Officer of EnergizeGrowth® and the founder of Marketing Growth Leaders™. Innovative companies such as Adobe, LinkedIN Learning, Skillsoft, Google, AARP, USA TODAY NETWORK, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas.
Lisa is an expert contributor on Skillsoft, LinkedIn Learning, FastCompany, CMO.com, and Forbes CMO. She also authored EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World.
Lisa never realized she had the innovation bug until she turned 40. (It took years of therapy and self-examination!) Her father, Edgar Lizotte, was an inventor. He held many patents for mechanical security devices.
While she will never claim to have changed the world, she’s committed to helping leaders be the best version of themselves. That’s what creates mindful, sustainable teams, marketing organizations, and customer relationships.
Lisa believes that boredom creates a space for creativity and self-reflection. It’s not about doing more; it’s about being more.
She also finds inspiration from “unplugged” moments–open water swimming, writing, meditation, yoga, and adventure travel. With a passion for all things aquatic, she is convinced that she’s a mermaid trapped in an entrepreneur’s body.
