Who is Lisa?

Some call her a marketing expert. Others call her a "CMO Whisperer."

Marketing may be modern. During these challenging times, it also feels mindless. 

That’s why Lisa is passionate about helping CEOs and marketers who are feeling overwhelmed and isolated during these challenging times. Her clients navigate more easily with ambiguity, accelerate revenues, and fuel marketing innovation. How does she do it? By applying pragmatic leadership and planning models that have taken her decades to discover and develop.

Lisa was recently selected for the Marshall Goldsmith 100 Coaches Program. This “by invitation only” community is dedicated to raising the quality of leaders across the globe.

CEO Training Event

100 Coaches gather at Belmont’s Fisher Center. Photo Credit: Kenzie Leigh Photography.

She was also voted One of the Top 200 Biggest Voices in Leadership in 2022 by leadersHum.

Lisa Nirell LeadersHum Power List 200

She’s also the Chief Energy Officer of EnergizeGrowth® and the founder of Marketing Growth Leaders™. Innovative companies such as Adobe,  LinkedIN Learning, Skillsoft, Google, AARP, USA TODAY NETWORK, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas.

Lisa is an expert contributor on Skillsoft, LinkedIn Learning, FastCompany, CMO.com, and Forbes CMO. She also authored EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World.

Lisa never realized she had the innovation bug until she turned 40. (It took years of therapy and self-examination!) Her father, Edgar Lizotte, was an inventor. He held many patents for mechanical security devices.

While she will never claim to have changed the world, she’s committed to  helping leaders be the best version of themselves.  That’s what creates mindful, sustainable teams, marketing organizations, and customer relationships.

Lisa believes that boredom creates a space for creativity and self-reflection. It’s not about doing more; it’s about being more.

She also finds inspiration from  “unplugged” moments–open water swimming, writing, meditation,  yoga, and adventure travel. With a passion for all things aquatic, she is convinced that she’s a mermaid trapped in an entrepreneur’s body.


Lisa Nirell - Your Marketing Guru
Lisa and Craig Oldham, TESSCO

Want to get promoted faster, overcome isolation, and become a marketing growth champion? Consider applying to join our Marketing Growth Leaders™ here.