Marketing may be modern. During these challenging times, it also feels mindless.
That’s why Lisa is passionate about helping CEOs and marketers who are feeling overwhelmed and isolated during these challenging times. Her clients navigate more easily with ambiguity, accelerate revenues, and fuel marketing innovation. How does she do it? By applying pragmatic leadership and planning models that have taken her decades to discover and develop.
Lisa was recently selected for the Marshall Goldsmith 100 Coaches Program. This “by invitation only” community is dedicated to raising the quality of leaders across the globe.
She’s also the Chief Energy Officer of EnergizeGrowth® and the founder of Marketing Leaders of DC™ and Atlanta. Innovative companies such as Adobe, LinkedIN Learning, Skillsoft, Google, AARP, USA TODAY NETWORK, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas.
Lisa is an expert contributor on Skillsoft, LinkedIn Learning, FastCompany, CMO.com, and Forbes CMO. She also authored EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World.
Lisa never realized she had the innovation bug until she turned 40. (It took years of therapy and self-examination!) Her father, Edgar Lizotte, was an inventor. He held many patents for mechanical security devices.
While she will never claim to have changed the world, she’s committed to helping leaders be the best version of themselves. That’s what creates mindful, sustainable teams, marketing organizations, and customer relationships.
Lisa believes that boredom creates a space for creativity and self-reflection. It’s not about doing more; it’s about being more.
She also finds inspiration from “unplugged” moments–open water swimming, writing, meditation, yoga, and adventure travel. With a passion for all things aquatic, she is convinced that she’s a mermaid trapped in an entrepreneur’s body.