Success Stories

A few of Lisa's client success stories...

What people are saying …

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Marketing Leaders is a wonderful intimate network of marketing talent.  I’ve benefitted from sharing experiences, knowledge and insights with the network and it has made me a better marketing executive for it.

Stuart Foster

Fractional CMO

Energize Growth Now is a book by my close personal friend, Lisa, and she will help you truly understand growth strategies particularly for B2B companies. I want to highly recommend this book, I even wrote the foreword. That’s how much I believe in it…

Guy Kawasaki

Lisa is a wonderful coach – and great facilitator of learning!

Marshall Goldsmith


Marshall Goldsmith Partners

My CEO Jennifer McCollum gave me the opportunity to join the Marketing Growth Leaders™ in 2020. Under the expert guidance of Lisa Nirell, this group of CMOs helps me think in new and innovative ways about how marketing can be a growth driver in our organization.

Sarah Breigle

Marketing Strategist

Society for Human Resource Management

It was a delight to work with Lisa in tailoring her talk to our diverse audience. She was a great partner and inspired our group to courageously lead as they grow in their marketing careers.

Mandy Arola

Director of Marketing in Tech

Nashville Software School

Mike Varner - Head of Brand Strategy at MedStar Health

I really value the relationships I’ve formed in this community, as well as the engaging presentations from top notch experts and peers.

Mike Varner

Head of Brand Strategy

MedStar Health

Tracey Mustacchio - CMO at SecureWorks

This community has helped me lead my teams through multiple product and company transformations. The discussions and insights have been invaluable.

Tracey Mustacchio



Facing an 8-figure revenue shortfall, the Head of Digital and Marketing of a large member-driven organization turned to our team for guidance. We helped them build a vision and a framework for a “Value Sprint” approach. This allows them to rapidly align their teams to deliver the right customer value at the right time, and through the right channels.

VP of Digital

Large Membership Driven Organization

Working with Lisa has been a life changing experience. I moved from pursuing multiple career paths to focusing where I contribute with purpose.

The impact has been significant. I confidently positioned my signature story with my target audience and network, and landed a leadership role with a digital health startup.  Lisa’s guidance was simply invaluable.

Drew Kraisinger

EVP of Marketing

After one of my strategy sessions with Lisa, I grabbed my running shoes and headed for the beach. I can’t remember when I had a better run. I was lighter and faster. It felt like I was soaring over the ocean. I am grateful for you, Lisa – I feel this coaching process has unearthed and revealed the real me.

Senior Director

Fortune 100 technology company

Had we not worked with Lisa on our growth plan, we would not have the framework to reach our 30% growth target. This initiative was the big boost that pushed our company forward.


Fast Growth Technology Company

We had a huge opportunity ahead of us at Microsoft. Our global account teams were spread out across eight different countries. The client was not leveraging the sales training we provided on a global scale, and our revenues reflected that. With Lisa’s mentoring and guidance, we built a global account plan within 60 days. That plan gave us a roadmap for increasing annual sales from US$2M to $11M within two years. Lisa was the catalyst that helped us develop the first global account plan for Microsoft.

Rod Jones


Strategy To Revenue

Lisa’s work is inspirational, thought-provoking, and fun—and she holds us accountable.

Susan Weber

SVP of Marketing and CMO

Walker & Dunlop

What I loved about Lisa is that she had so many real world examples that everyone could relate to. She didn’t try to sugarcoat any of the mistakes she had made in her past but rather openly acknowledged so others could learn from her. Lisa is also genuinely interested in her audience and making sure the presentation is for them. Prior to the event, she spent a lot of time with me making sure she knew who was going to be there so she could ensure she tailored the conversation around them. She doesn’t come with a “one size fits all” presentation. She does her homework which I know our audience appreciated.

Wendy Lieber


Athena Marketing

Lisa is a process oriented senior marketing executive. She has created quite a network in the Washington, DC area (and beyond) of wonderful CMO’s. I had the pleasure of working with her to throw two events in the DC area which were a great success both from my own learnings and networking. I would be happy to answer any questions on her work.

Sarah Fricke

Business Partner


Having read Lisa’s books and articles, I know her to be a thought leader in the fields of strategic marketing and mindful leadership. She synthesizes concepts from cutting-edge business practices as well as Eastern philosophies and brings them to the workplace. Lisa cares deeply for modern marketers and advocates for them to be more effective by using these approaches.

Samantha Hartley

Marketing Consultant

Lisa’s marketing expertise and CMO communities are ground-breaking. They have contributed significantly to our team’s ability to contribute to Celerity’s 25% profit margin growth over the past three years.

Jen Kern



I have enjoyed the benefit of Lisa’s counsel at both Active Software and Tradec during the past six years and found it extremely valuable to achieving the goals and objectives of these companies. Lisa makes a real difference, very quickly.

In addition, Lisa delivered specialized services to assist me with rapid growth opportunities in the software industry. Both experiences were overwhelmingly successful and I continue to leverage her counsel today. I find her input to be both time tested and current; a refreshing combination in these challenging times. She is a trusted advisor.

Ed Winder

Private Investor and CEO

FlexPoint Global

Working with Lisa presented me with a wonderful ally in the world of marketing and career development.  She asks the right questions, challenges when needed, and holds you accountable. She clearly wants marketing to be the forefront of a company – or to help you market yourself!

Bruce Gudenberg

Executive Director, Industry Relations at Hilton

Lisa helped us maintain a maniacal focus on helping our teams understand the new mission. As a result, we have stopped having so many discussions about areas that are no longer driving business growth…working with Lisa has been a great partnership.

Chief Marketing Officer

Chief Marketing Officer

Major Media Company