Success Stories

Marketing Leaders is a wonderful intimate network of marketing talent.  I’ve benefitted from sharing experiences, knowledge and insights with the network and it has made me a better marketing executive for it.

Energize Growth Now is a book by my close personal friend, Lisa, and she will help you truly understand growth strategies particularly for B2B companies. I want to highly recommend this book, I even wrote the foreword. That’s how much I believe in it…

My CEO Jennifer McCollum gave me the opportunity to join the Marketing Growth Leaders™ in 2020. Under the expert guidance of Lisa Nirell, this group of CMOs helps me think in new and innovative ways about how marketing can be a growth driver in our organization.

I really value the relationships I’ve formed in this community, as well as the engaging presentations from top notch experts and peers.

This community has helped me lead my teams through multiple product and company transformations. The discussions and insights have been invaluable.

Facing an 8-figure revenue shortfall, the Head of Digital and Marketing of a large member-driven organization turned to our team for guidance. We helped them build a vision and a framework for a “Value Sprint” approach. This allows them to rapidly align their teams to deliver the right customer value at the right time, and through the right channels.

Had we not worked with Lisa on our growth plan, we would not have the framework to reach our 30% growth target. This initiative was the big boost that pushed our company forward.

Lisa is a wonderful coach – and great facilitator of learning!

We had a huge opportunity ahead of us at Microsoft. Our global account teams were spread out across eight different countries. The client was not leveraging the sales training we provided on a global scale, and our revenues reflected that. With Lisa’s mentoring and guidance, we built a global account plan within 60 days. That plan gave us a roadmap for increasing annual sales from US$2M to $11M within two years. Lisa was the catalyst that helped us develop the first global account plan for Microsoft.

Lisa’s work is inspirational, thought-provoking, and fun—and she holds us accountable.

Lisa possesses the ability to drill down on the top challenges while delivering real world examples. I highly recommend that senior marketing executives work with Lisa to take their game and companies to the next level.

Lisa is a process oriented senior marketing executive. She has created quite a network in the Washington, DC area (and beyond) of wonderful CMO’s. I had the pleasure of working with her to throw two events in the DC area which were a great success both from my own learnings and networking. I would be happy to answer any questions on her work.

Having read Lisa’s books and articles, I know her to be a thought leader in the fields of strategic marketing and mindful leadership. She synthesizes concepts from cutting-edge business practices as well as Eastern philosophies and brings them to the workplace. Lisa cares deeply for modern marketers and advocates for them to be more effective by using these approaches.

Lisa’s marketing expertise and CMO communities are ground-breaking. They have contributed significantly to our team’s ability to contribute to Celerity’s 25% profit margin growth over the past three years.

I have enjoyed the benefit of Lisa’s counsel at both Active Software and Tradec during the past six years and found it extremely valuable to achieving the goals and objectives of these companies. Lisa makes a real difference, very quickly.

In addition, Lisa delivered specialized services to assist me with rapid growth opportunities in the software industry. Both experiences were overwhelmingly successful and I continue to leverage her counsel today. I find her input to be both time tested and current; a refreshing combination in these challenging times. She is a trusted advisor.

Lisa “gets it” as to how to ask the right questions and draw out the key learning messages. She’s a subject expert on her own, so she knows where the value is in interviewing others. I admire her talent.

I was able to do a brief roundtable recap with people after your session ended and the response was all extremely positive. I heard particularly positive comments about your thoughts and remedies to “limiting mindsets”. I’ve uncovered and dealt with a few of my own since your presentation! People were also impressed with the 7 steps you outlined for a successful business. Focusing on the right clients and continuous innovation were my take-aways. Well done!

Working with Lisa presented me with a wonderful ally in the world of marketing and career development.  She asks the right questions, challenges when needed, and holds you accountable. She clearly wants marketing to be the forefront of a company – or to help you market yourself!