The Mindful Marketer
How to Stay Present and Profitable in a Data-Driven World
Hardcover book, by Lisa Nirell
Thanks to new buyer dynamics, a boardroom-level obsession with marketing ROI, and ‘big data’ driven decision-making tools, the rules have shifted beneath everyone’s feet, leaving many dizzily wondering how to keep pace. Modern marketing leaders are expected to be tech savvy, data-driven brand ambassadors on the vanguard of change. But as marketing demands and workloads continue to evolve at the speed of sound, it becomes more difficult to stop, breathe, and reflect mindfully on future opportunities and daily decisions. As marketing leaders look for ways to evolve from order takers to market makers, the more contextual, intuitive, and innovative dimensions of marketing play an even greater role than before.